FCB wins Herald Advertising Challenge, walks away with $250,000 prize and trip to Rome

  • Media
  • March 18, 2014
  • StopPress Team
FCB wins Herald Advertising Challenge, walks away with $250,000 prize and trip to Rome
Left to right: Donna Gurney, Duncan Timlin, Regan Grafton, Michelle Koome, Tony Clewett, Kevin Walker, Melina Fiolitakis and Derek Lindsay

Two members of the FCB team will be heading to Rome in a couple of weeks to attend the 2014 Festival of Media Global as part of  the agency's prize for winning the inaugural Herald Advertising Challenge.

In addition to plane tickets and festival passes, the prize also includes a $250,000 media rate card, which the agency can use to bring its winning entry to life. 

This means that FCB's proposed plan for the release of Sony’s a6000 camera will come to life in the Herald sports section during a major upcoming sporting weekend, which is yet to be announced. 

As part of the integrated campaign, certain fans – located on the sidelines and at other strategic vantage points usually reserved for the press – will be given the opportunity to capture images of sporting pros in action. The resultant images, all snapped with Sony's new camera, will then be used in the Herald's coverage of those sporting events. 

A spokesperson for the Herald said that further details are yet to be confirmed on account of the fact that FCB and Sony are still finalising all the details.

This win comes at a fruitful time for FCB, whose creative partnership with Sony recently resulted in four silver Axis gongs for the 'Sony underwater' campaign.

Despite receiving strong entries from a variety of agencies, the judges were unanimous in their commendation of FCB's entry.

APN NZ's director of sales David Hoath felt that FCB’s entry “absolutely nailed it,” and he was particularly impressed with the way the campaign showcased both the "client's brand and the Herald's products."

Donna Gurney, the agency sales director, concurred with these sentiments and also applauded the campaign for not over-elaborating.

"I loved the simplicity of FCB’s Sony campaign," she said. "Photo journalism is one of the Herald’s strengths, and by recognising this and developing a highly relevant insight, along with a strong idea that created reader engagement and a very clever execution, this was clearly the winning entry.”

As part of of an agreement with the Herald, the two lucky FCB employees in attendance at the festival in Rome between 6 and 8 April will update StopPress and Herald readers via periodic blog posts during their stay.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spark Lab shows off its mentoring expertise in new campaign

  • Advertising
  • April 27, 2017
  • StopPress Team
Spark Lab shows off its mentoring expertise in new campaign

Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit