FCB wins second Orca in a row for a happily grim ad about Bertie the dancing pig

  • Advertising
  • April 7, 2015
  • Holly Bagge
FCB wins second Orca in a row for a happily grim ad about Bertie the dancing pig

FCB has won an Orca for the second month in a row, this time for its radio ad called ‘The Tale of Bertie the Dancing Pig’ as part of a campaign for Gregg’s Rich Red Tomato Sauce.

For its radio ad, the FCB team—consisting of Matt Williams, Freddie Coltart and Scott Kelly—drew on a bit of black comedy. The spot starts out as a seemingly normal ad, which appears at first to be aimed at children, and is about Bertie the pig who wishes to dance but all the other pigs won’t accept him. The clip is narrated by one of those generic comforting grandad voices, so naturally the listener assumes all is well.

We think things are about to pick up for Bertie when the narrator says the other pigs “…didn’t worry Bertie one bit.” But then he goes on to say “because the butcher cut his throat and hung him on a shiny hook”.

The narrator then urges people to give Bertie a happy ending by accompanying him with Greggs Rich Tomato Sauce. Sounds like a fair compromise for Bertie ... we think.

According to a release, the ad will join the other finalists to go to the annual judging with the Grande ORCA being announced in May.

For the win, the creatives received $500 cash, a certificate, an ORCA trophy to display for a month and entry into the Grande ORCAs. The client also receives a $5,000 rate card spot schedule.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit