Fastway couriers rolls out rebrand—UPDATED

  • Brand
  • November 20, 2011
  • Cath Winks
Fastway couriers rolls out rebrand—UPDATED

Fastway Couriers is targeting the online retail industry with the nationwide rollout of its simpler, more modern, logo, which replaces a logo that was almost thirty years old.

"Refreshing our design reflects our modern approach to courier services and further helps to achieve our goal of becoming the preferred courier service provider to the online retail industry," says Fastway New Zealand chief executive Bruce Speers.

"The rollout of the new branding has already taken place on courier franchisee vans and on regional franchisee depot signage. Our new logo is a modernisation of the original design."

The work was done in-house at the Franchise Support office.

In 1983, Fastway Couriers was established with the purpose of providing a low cost courier service between Napier and Hastings. A year later, they became the first ever transport company to enter the franchising arena.

In 1993 it was decided to export the business concept to Australia, following a year of research which showed that the same niche market the company had ridden to success in New Zealand, also existed across the Tasman.
Today, Fastway have customers across Australia, New Zealand, Ireland, Northern Ireland, Germany and South Africa.

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