Fastidiousness, fashion, the future and free*

  • TVC
  • June 12, 2012
  • Ben Fahy

Youtube VideoWho's it for: Lexus by Saatchi & Saatchi

Why we like it: While Toyota's marketing is all about New Zealandness, this moody new campaign for its luxury subsidiary Lexus aims to drum home the brand's proud Japanese heritage—and, more specifically, its focus on craftsmanship. And it does that pretty damn well.

Youtube VideoWho's it for: University of Canterbury by Designworks and Flying Fish

Why we like it: Massey gave Steve Maharey an iPhone for its latest ad to show what its alumni had created. And, after a shaky old time down south, the University of Canterbury is focusing on the future to try and up its enrolments.

Youtube Video

Who's it for: Overland by Tony Drayton

Why we like it: In a sea of 'we've gone crazy, we're slashing prices' TVCs, this classy number to promote the Kiwi brand's winter collection sticks out like the proverbial.

Youtube VideoWho's it for: Westpac/MYOB by Colenso BBDO and The Sweet Shop/Special Problems

Why we like it: A simple yet elegant way of showing that Westpac and MYOB are offering the surprisingly big chunk of Kiwi businesses that don't have an online presence a free* website. Also, we're big fans of asterisks.

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Values, impact and purpose: why marketers should be paying attention to culture
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Values, impact and purpose: why marketers should be paying attention to culture

The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.

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