Fastidiousness, fashion, the future and free*

  • TVC
  • June 12, 2012
  • Ben Fahy

Youtube VideoWho's it for: Lexus by Saatchi & Saatchi

Why we like it: While Toyota's marketing is all about New Zealandness, this moody new campaign for its luxury subsidiary Lexus aims to drum home the brand's proud Japanese heritage—and, more specifically, its focus on craftsmanship. And it does that pretty damn well.

Youtube VideoWho's it for: University of Canterbury by Designworks and Flying Fish

Why we like it: Massey gave Steve Maharey an iPhone for its latest ad to show what its alumni had created. And, after a shaky old time down south, the University of Canterbury is focusing on the future to try and up its enrolments.

Youtube Video

Who's it for: Overland by Tony Drayton

Why we like it: In a sea of 'we've gone crazy, we're slashing prices' TVCs, this classy number to promote the Kiwi brand's winter collection sticks out like the proverbial.

Youtube VideoWho's it for: Westpac/MYOB by Colenso BBDO and The Sweet Shop/Special Problems

Why we like it: A simple yet elegant way of showing that Westpac and MYOB are offering the surprisingly big chunk of Kiwi businesses that don't have an online presence a free* website. Also, we're big fans of asterisks.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit