Fashionable toilet paper, pop-up soup kitchens and Weet-bix collide at Star Awards

  • Marketing
  • July 6, 2010
  • StopPress Team
Fashionable toilet paper, pop-up soup kitchens and Weet-bix collide at Star Awards

The 2010 Australasian Promotional Marketing Association (APMA) Star Awards winners were announced last week in Sydney and Kiwi agencies AmbientX and Apollo Marketing New Zealand walked away with a couple of gongs in their goodie bags.

Apollo Marketing New Zealand took home two golds, one for Most Innovative Idea/Concept for the Kleenex Cottonelle Couture Challenge for Kimberly-Clark and the other for Best Sponsorship or Tie-In campaign for the same campaign. During the campaign, 25,000 metres of Kleenex Cottonelle toilet paper was used to create 22 different dresses.

And AmbientX took home one silver in the Best Activity Generating Brand Awareness and Trial and a bronze in the Best Event or Experiential Marketing Campaign for the Arnott’s Campbell’s Velish Soup Kitchen.

Sanitarium New Zealand also received a mention with Momentum, which is based in Sydney, winning two bronzes for Best Sponsorship or Tie-In Campaign and Best Digital/Interactive Campaign for the Weet-bix Power Plays campaign (interesting, considering this response to it).

The Grand Prix went to Aussie shop Wunderman for its TenGrandisBuriedHere.com campaign for Microsoft and Doug Chapman, the co-founder of Social Media Club Sydney and a director at digital agency Amnesia, received the Lifetime Achievement Award.

All APMA Star Awards winners are eligible to compete in the MAA Globes for the best promotional marketing campaigns in the world, which are held in the USA in October, 2010.

Fill your boots with the full list of winners:

GOLD
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)
CAMPAIGN: Take The Wheel
CLIENT: Nissan Australia
AGENCY: Whybin\TBWA\Tequila
_____________________________________________________________________
SILVER
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)
CAMPAIGN: SupaShake Flavour Crusaders
CLIENT: Fonterra
AGENCY: Creative Activation – Morph Marketing
_____________________________________________________________________
BRONZE BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION) CAMPAIGN: Have You Seen This Robot? CLIENT: Sony Computer Entertainment AGENCY: Ok Sony
GOLD
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)
CAMPAIGN: The VB Pop-Up-Pub
CLIENT: Foster’s Australia
AGENCY: Apollo Marketing
_____________________________________________________________________
SILVER
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)
CAMPAIGN: Fifth Leg Operation Kerplonk
CLIENT: Foster’s Group
AGENCY: DDB Group Melbourne
_____________________________________________________________________
BRONZE
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)
CAMPAIGN: Carlton Draught ‘Drop the Bomb’
CLIENT: Foster’s Australia
AGENCY: Creative Activation (CSM)
_____________________________________________________________________
GOLD BEST SPONSORSHIP OR TIE-IN CAMPAIGN CAMPAIGN: Kleenex Cottonelle Couture Challenge CLIENT: Kimberly-Clark
AGENCY: Apollo Marketing New Zealand
_____________________________________________________________________
SILVER
BEST SPONSORSHIP OR TIE-IN CAMPAIGN
CAMPAIGN: HSBC Waratahs Jersey 23
CLIENT: HSBC
AGENCY: Team HSBC
_____________________________________________________________________
BRONZE
BEST SPONSORSHIP OR TIE-IN CAMPAIGN
CAMPAIGN: Weet-Bix Power Plays
CLIENT: Sanitarium New Zealand
AGENCY: Momentum
_____________________________________________________________________
GOLD
BEST USE OF DIRECT MARKETING AND CRM
CAMPAIGN: Take The Wheel
CLIENT: Nissan Australia
AGENCY: Whybin\TBWA\Tequila
_____________________________________________________________________
SILVER BEST USE OF DIRECT MARKETING AND CRM CAMPAIGN: Smirnoff 30 Days CLIENT: Diageo
AGENCY: The Marketing Store
_____________________________________________________________________
BRONZE
BEST USE OF DIRECT MARKETING AND CRM
CAMPAIGN: Europe. Almost as Beautiful as the Journey
CLIENT: Emirates
AGENCY: Kaleidoscope Marketing Communications
_____________________________________________________________________
GOLD
BEST DIGITAL/INTERACTIVE CAMPAIGN
CAMPAIGN: Schick Jill’s Mowing
CLIENT: Energizer Australia
AGENCY: 30thirty
_____________________________________________________________________
SILVER
BEST DIGITAL/INTERACTIVE CAMPAIGN
CAMPAIGN: Have You Seen This Robot?
CLIENT: Sony Computer Entertainment
AGENCY: Ok Sony
_____________________________________________________________________
BRONZE BEST DIGITAL/INTERACTIVE CAMPAIGN CAMPAIGN: Weet-Bix Power Plays CLIENT: Sanitarium New Zealand
AGENCY: Momentum
_____________________________________________________________________
GOLD
BEST BRAND BUILDING CAMPAIGN
CAMPAIGN: Carlton Dry ‘Team Dry’
CLIENT: Foster’s Australia
AGENCY: Creative Activation (CSM)
_____________________________________________________________________
SILVER
BEST BRAND BUILDING CAMPAIGN
CAMPAIGN: Uncle Tobys Swim, Survive, Stay Alive
CLIENT: Uncle Tobys
AGENCY: OgilvyAction
_____________________________________________________________________
BRONZE
BEST BRAND BUILDING CAMPAIGN
CAMPAIGN: Europe. Almost as Beautiful as the Journey
CLIENT: Emirates
AGENCY: Kaleidoscope Marketing Communications
_____________________________________________________________________
GOLD BEST BUSINESS-TO-BUSINESS CAMPAIGN CAMPAIGN: Europe. Almost as Beautiful as the Journey CLIENT: Emirates
AGENCY: Kaleidoscope Marketing Communications
_____________________________________________________________________
SILVER
BEST BUSINESS-TO-BUSINESS CAMPAIGN
CAMPAIGN: Pepperjack Battle of the Steaks
CLIENT: Foster’s Australia
AGENCY: Creative Activation (CSM)
_____________________________________________________________________
BRONZE
BEST BUSINESS-TO-BUSINESS CAMPAIGN
CAMPAIGN: Panasonic Lumix Shoot for Your Store
CLIENT: Panasonic
AGENCY: Kaleidoscope Marketing Communications
_____________________________________________________________________
GOLD
BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN
CAMPAIGN: Carlton Dry Fusion Lemon - Facebook
CLIENT: Foster’s Australia
AGENCY: Creative Activation (CSM)
_____________________________________________________________________
SILVER BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN CAMPAIGN: Tooheys Extra Dry Guitar Hero CLIENT: Lion Nathan
AGENCY: 30thirty
_____________________________________________________________________
BRONZE
BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN
CAMPAIGN: Intel – Built for Speed
CLIENT: Intel Australia
AGENCY: Momentum
_____________________________________________________________________
GOLD
BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN
CAMPAIGN: Vote Earth
CLIENT: WWF
AGENCY: Leo Burnett
_____________________________________________________________________
SILVER
BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN
CAMPAIGN: Beneful Bark in the Park
CLIENT: Nestle Purina Petcare
AGENCY: OgilvyAction
_____________________________________________________________________
BRONZE BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN CAMPAIGN: Arnott’s Campbell’s Velish Soup Kitchen CLIENT: Arnott’s
AGENCY: AmbientX
_____________________________________________________________________
GOLD
BEST USE OF SOCIAL MARKETING
CAMPAIGN: TenGrandisBuriedHere.com
CLIENT: Microsoft
AGENCY: Wunderman
_____________________________________________________________________
SILVER
BEST USE OF SOCIAL MARKETING
CAMPAIGN: Canon EOS Photochains
CLIENT: Canon
AGENCY: Leo Burnett
_____________________________________________________________________
BRONZE
BEST USE OF SOCIAL MARKETING
CAMPAIGN: Smirnoff 30 Days
CLIENT: Diageo
AGENCY: The Marketing Store
_____________________________________________________________________
GOLD BEST CAUSE OR CHARITY-RELATED PROMOTIONAL CAMPAIGN CAMPAIGN: Vote Earth CLIENT: WWF
AGENCY: Leo Burnett
_____________________________________________________________________
SILVER
BEST CAUSE OR CHARITY-RELATED PROMOTIONAL CAMPAIGN
CAMPAIGN: VB Raise-A-Glass Appeal
CLIENT: Foster’s Australia
AGENCY: Apollo Marketing
_____________________________________________________________________
BRONZE
BEST CAUSE OR CHARITY-RELATED PROMOTIONAL CAMPAIGN
CAMPAIGN: Cool Ridge - Movember
CLIENT: Schweppes
AGENCY: BMF Advertising
_____________________________________________________________________
YOUNG STARS YOUNG ACHIEVER IN ACCOUNT SERVICE
NAME: Aisha Krupski
AGENCY: Apollo Marketing
_____________________________________________________________________
YOUNG STARS YOUNG ACHIEVER IN CREATIVE
NAME: Chantal Smith
AGENCY: Apollo Marketing
_____________________________________________________________________
GOLD
BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL
CAMPAIGN: Fifth Leg Operation Kerplonk
CLIENT: Foster’s Group
AGENCY: DDB Group Melbourne
_____________________________________________________________________
SILVER
BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL
CAMPAIGN: Arnott’s Campbell’s Velish Soup Kitchen
CLIENT: Arnott’s
AGENCY: AmbientX
_____________________________________________________________________
BRONZE
BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL
CAMPAIGN: Panasonic Lumix Win an LCD TV Instantly
CLIENT: Panasonic
AGENCY: Kaleidoscope Marketing Communications
_____________________________________________________________________
GOLD BEST ACTIVITY GENERATING BRAND VOLUME CAMPAIGN: Wild Turkey: Win the Ultimate Trip to Vegas CLIENT: Pernod Ricard
AGENCY: The Marketing Zoo
_____________________________________________________________________
SILVER
BEST ACTIVITY GENERATING BRAND VOLUME
CAMPAIGN: Ice Break iPhone Promotion
CLIENT: Parmalat Australia
AGENCY: IdeaWorks
_____________________________________________________________________
BRONZE
BEST ACTIVITY GENERATING BRAND VOLUME
CAMPAIGN: Lights, Camera, Cash! Win $1 Million
CLIENT: Twentieth Century Fox
AGENCY: 30thirty
_____________________________________________________________________
GOLD
BEST ACTIVITY GENERATING BRAND LOYALTY
CAMPAIGN: Reward Yourself
CLIENT: LG
AGENCY: IdeaWorks
_____________________________________________________________________
SILVER BEST ACTIVITY GENERATING BRAND LOYALTY CAMPAIGN: Relief in Store Pharmacy Challenge CLIENT: iNova Pharmaceuticals
AGENCY: Pacific Highway Marketing Communications
_____________________________________________________________________
BRONZE
BEST ACTIVITY GENERATING BRAND LOYALTY
CAMPAIGN: Free Mooo Personalised T-shirt
CLIENT: Church and Dwight
AGENCY: IdeaWorks
_____________________________________________________________________
GOLD
BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)
CAMPAIGN: Carlton Dry Fusion Lemon - Facebook
CLIENT: Foster’s Australia
AGENCY: Creative Activation (CSM)
_____________________________________________________________________
SILVER
BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)
CAMPAIGN: Schick Jill’s Mowing
CLIENT: Energizer Australia
AGENCY: 30thirty
_____________________________________________________________________
BRONZE BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER) CAMPAIGN: IGA ‘Apple a Day’ Promotion CLIENT: IGA
AGENCY: Apollo Marketing
_____________________________________________________________________
GOLD
MOST INNOVATIVE IDEA/CONCEPT
CAMPAIGN: Kleenex Cottonelle Couture Challenge
CLIENT: Kimberly-Clark
AGENCY: Apollo Marketing New Zealand
_____________________________________________________________________
SILVER
MOST INNOVATIVE IDEA/CONCEPT
CAMPAIGN: The VB Pop-Up-Pub
CLIENT: Foster’s Australia
AGENCY: Apollo Marketing
_____________________________________________________________________
BRONZE
MOST INNOVATIVE IDEA/CONCEPT
CAMPAIGN: Tooheys Extra Dry – 6 Beers of Separation
CLIENT: Lion Nathan
AGENCY: BMF Advertising
_____________________________________________________________________
GOLD BEST USE OF CREATIVE IN A PROMOTIONAL CAMPAIGN CAMPAIGN: Tooheys Extra Dry – 6 Beers of Separation CLIENT: Lion Nathan
AGENCY: BMF Advertising
_____________________________________________________________________
SILVER
BEST USE OF CREATIVE IN A PROMOTIONAL CAMPAIGN
CAMPAIGN: Movo
CLIENT: Coca-Cola Amatil
AGENCY: 30thirty
_____________________________________________________________________
BRONZE
BEST USE OF CREATIVE IN A PROMOTIONAL CAMPAIGN
CAMPAIGN: XXXX Summer Bright Lager
CLIENT: Lion Nathan
AGENCY: Momentum
_____________________________________________________________________
LIFETIME ACHIEVEMENT AWARD NAME: Doug Chapman
_____________________________________________________________________
GRAND PRIX
CAMPAIGN: TenGrandisBuriedHere.com
CLIENT: Microsoft
AGENCY: Wunderman

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