Fairfax enhance social media arsenal with new appointment

  • Media
  • January 14, 2010
  • StopPress Team
Fairfax enhance social media arsenal with new appointment

Fairfax Media, publisher of stuff.co.nz has appointed journalist and blogger Greer McDonald, who has been a news reporter specialising in online issues at The Dominion Post for the last two years, as its first social media editor.

A self-confessed social media junkie, McDonald uses tools such as Twitter (a recent Tweet discusses diddles, burger rings and binge drinking in the morning), Facebook and her popular blog Greer 2.0 (a finalist in the 2009 Qantas Media Awards) on Stuff.co.nz and dompost.co.nz to connect with readers.

Fairfax’s Group digital editor Sinead Boucher says the new social media editor position recognised the growing importance of social networking and the huge part it played in people’s lives. The appointment is part of the group’s wider social media strategy and, to her knowledge, Fairfax Media was one of only a handful of media companies around the world to appoint a full-time social media editor.

“The position is designed to find new ways to reach and engage with readers and to help them interact with our content beyond Stuff.co.nz and other Fairfax Media websites. People are using social networks not only to communicate with friends and colleagues, but to source news, find out what is going on in their communities and share great stories or ideas with others,” Boucher says.

McDonald studied journalism at Waikato Institute of Technology and received the Waikato Times excellence in journalism award.

“Social media is about conversation and I’m looking forward to increasing that dialogue with readers of both Stuff and Fairfax’s other newspapers and websites,” McDonald says. “Developing a social media strategy is just as important to media companies as it is to those who consume news. It’s mutually beneficial and something that isn’t going to fade away any time soon.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit