Fairfax goes graphic for next iteration of 'Arm Yourself'

  • Advertising
  • September 5, 2011
  • StopPress Team
Fairfax goes graphic for next iteration of 'Arm Yourself'

Kiwibank has just released its own movie trailer. And now Fairfax Media, with the help of Y&R and Fracture, has followed suit, evolving the 'Arm Yourself' trade campaign into a graphic-novel inspired movie trailer you can view online—and feature in—at www.fairfaxlookamazing.co.nz.

Fairfax Media's group sales and marketing manager Sandra King says the ‘Arm Yourself’ campaign was about showcasing successful, emerging media talent in ‘dress up’ and putting real people from the ad industry at the centre of the conversation. In the next phase of the campaign, 'We'll make you look amazing', illustration is used instead of photography.

“These are people who recognise Fairfax’s sales attributes and partner with the Fairfax Ad Network to win the media battle as a result,” says King. “We also really wanted to try some new things creatively in digital that our clients could have some fun with. The result is a creative collaboration with Y &R and digital rock stars Fracture who delivered a fully integrated campaign across print, static, and streaming web. We hope people have some fun with it.”


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And now, the newsfeed: the best takes on the recent Facebook changes

  • Social media
  • January 19, 2018
  • StopPress Team
And now, the newsfeed: the best takes on the recent Facebook changes

Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.

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