Fair Go’s best and worst ad nominees

  • News
  • September 29, 2009
  • Frances Chan
Fair Go’s best and worst ad nominees

fair go-ad-awards_3Fair Go presents its annual Best and Worst Ads tonight on TV One at 7.30pm. Last year’s awards episode was the 2ndmost popular show in 2008, drawing nearly 750,000 viewers (just behind Dancing with the Stars).

As well as the main awards and the Student Ad Awards, the show also features an advertising retrospective – a look back at the marketing of some iconic NZ brands plus the making of 2 Degrees and the Mitre 10 ads. Viewers will also sing some of our favourite jingles.

Only one ad made it into both best and worst lists – Cadbury ‘Eyebrows’. Not surprising, really; it's rather polarising. The best ad, as voted by the NZ public, is a clear winner – can you guess it? – but the worst ad was the closest-run race in years, decided by only a handful of votes.

Winners announced tonight.

Best ad nominees:


Youtube Video Toyota ‘Snowboarding’

Youtube Video Mitre 10 ‘Little boys DIY’

Youtube Video Instant Kiwi ‘Mexican Doug - get a perm’

Youtube Video 2 Degrees launch ‘Rhys Darby’

Youtube Video" class="oembed" >Youtube Video Cadbury ‘Eyebrows’

Worst ad nominees:


Youtube Video Thin Lizzy make-up

Youtube Video Telecom XT ‘Richard Hammond’

Youtube Video" class="oembed" >Youtube Video Cadbury ‘Eyebrows’

Youtube Video Tower Insurance ‘Dishwasher drama’ (above video is from similar campaign, jump to Youtube Video" target="_blank">1:20)

Sensodyne ‘Jelly fish’ (no video)

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Auckland Transport takes a hard look at the road toll with its latest road safety campaign

  • Advertising
  • November 21, 2018
  • StopPress Team
Auckland Transport takes a hard look at the road toll with its latest road safety campaign

Auckland Transport has teamed up with Ogilvy to release '64', a road safety awareness campaign that draws attention to the significant increase in Auckland's road toll in recent years.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit