New research from Colmar Brunton has probed New Zealand's social media habits to find that while Facebook is no longer the latest thing, and may be considered less cool than the likes of SnapChat and Instagram, it remains the most popular social media platform and the most likely to be addictive to Kiwis. Here are some of the most interesting stats taken from the research:
The survey was conducted online among representative sample of 1000 people.
At a time when media is often forced upon consumers, magazines have an unlikely advantage in letting readers choose whether they want to engage. And with titles winning as much as 192 minutes of reader time, it’s a choice still being made regularly.