Further to our story of Nielsen shacking up with Facebook to create a 300+ million market research base, our mate David MacGregor alerted us to this vid from Socialnomics, which claims if Facebook was a country it would be the fourth largest in the world. Test your memory retention in four minutes. Good on Socialnomics for posting a source list for its stats.
It's become the watercooler show of the moment, sparking conversations around the country. We chat to MediaWorks ECD Ant Farac about what he's done over the last few months to help squeeze the show into the public consciousness.