The evolution of big brand logos

  • Design
  • July 24, 2012
  • StopPress Team
The evolution of big brand logos

Logos are a wonderful thing. Executed correctly, they can become an instantly recognisable representation of your brand. But for some brands, the need to evolve the logo is irresistible and, if you look at some of these before and after logos posted by Stock Logos, highly necessary.

The Apple, Cannon, Kodak and Nintendo logos have undergone massive transformations, the modern logos for each virtually unrecognisable when compared to the originals. Elsewhere, Firefox (originally called Phoenix) did away with its flaming red phoenix in favour of something a little more apt for its new name.

There are exceptions to every rule and many brands, like Nike, have remained successful without having to freshen up their logos. And in fact, sometimes old is indeed better. Take the palaver that ensued after clothing chain Gap attempted to change its logo last year. The new logo was subject to a barrage of criticism, much of it directed though its social media channels of Facebook and Twitter. So much so, in fact, it reverted back to its original logo almost as quickly as you can say “clothing made using child labour”.

Check out Stock Logo’s other before and after shots here.

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Survivor New Zealand ups the ante for season two campaign

  • Advertisement
  • April 20, 2018
  • StopPress Team
Survivor New Zealand ups the ante for season two campaign

‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor New Zealand, which will start on Sunday at 7pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.

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