New Zealand goes a bit funny when famous folk come for a visit. It's that classic Kiwi combo of pride and self-doubt. And it was no different when Eva Longoria popped in recently to spruik some of her perfume, cut the ribbon on The Shopping Channel and answer a few questions at an event put on by Woman's Day and L'Oreal. The security was almost Obama-level, with pre-event checks and phones handed in at the door, but with a bit of baksheesh we managed to get our hands on collection of glamour shots from the night. So fill your boots. And eyes.
Marketing, advertising & media intelligence
Toilet paper might be one of the basic needs that consumers drop into their grocery carts, but this doesn't mean the advertising related to it needs to be utilitarian.