Designing furniture, creating photography books and making documentaries about the world’s worst football teams. Not the most obvious definition of a communications agency but for Engin Celikbas, a former DDB international and now partner of Amsterdam start-up agency Kesselskramer, it’s all about tapping into the wide depth of talent within the company and experimenting. Celikbas recently made an appearance at We Can Create and in this video interview, he tells us why he admires Steinlager and Droga 5, shares his thoughts on Telecom’s failed All Blacks campaign, and explains how the agency managed to position the Hans Brinker Budget Hotel as the world's worst hotel that has been “proudly disappointing travellers for forty years”. The hotel has never been so full.
Marketing, advertising & media intelligence
Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.