Designing furniture, creating photography books and making documentaries about the world’s worst football teams. Not the most obvious definition of a communications agency but for Engin Celikbas, a former DDB international and now partner of Amsterdam start-up agency Kesselskramer, it’s all about tapping into the wide depth of talent within the company and experimenting. Celikbas recently made an appearance at We Can Create and in this video interview, he tells us why he admires Steinlager and Droga 5, shares his thoughts on Telecom’s failed All Blacks campaign, and explains how the agency managed to position the Hans Brinker Budget Hotel as the world's worst hotel that has been “proudly disappointing travellers for forty years”. The hotel has never been so full.
Marketing, advertising & media intelligence
Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.