Designing furniture, creating photography books and making documentaries about the world’s worst football teams. Not the most obvious definition of a communications agency but for Engin Celikbas, a former DDB international and now partner of Amsterdam start-up agency Kesselskramer, it’s all about tapping into the wide depth of talent within the company and experimenting. Celikbas recently made an appearance at We Can Create and in this video interview, he tells us why he admires Steinlager and Droga 5, shares his thoughts on Telecom’s failed All Blacks campaign, and explains how the agency managed to position the Hans Brinker Budget Hotel as the world's worst hotel that has been “proudly disappointing travellers for forty years”. The hotel has never been so full.
Marketing, advertising & media intelligence
Toilet paper might be one of the basic needs that consumers drop into their grocery carts, but this doesn't mean the advertising related to it needs to be utilitarian.