Youtube Video They've made rubbish into street art, devised a sweet outdoor campaign for the Vodafone New Zealand foundation and were chosen to represent New Zealand in the Young Lotus competition at Adfest in Thailand this year. So it's no wonder the pair are starting to turn a few industry heads.
Marketing, advertising & media intelligence
Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.