Electric Kiwi sledges fellow electric companies with new TVC

  • Advertisment
  • June 15, 2018
  • StopPress Team
Electric Kiwi sledges fellow electric companies with new TVC

Independent power company Electric Kiwi's new TVC gently takes the mickey out of dubious benefits claimed in the power industry.

The 30-second TVC, produced by Brand World, is set in rural New Zealand and presents a grandfather trying to convince his granddaughter he is an electron farmer and that a key benefit of Electric Kiwi is 'fresh-farmed electrons'.

However, the granddaughter points out the real benefits of using Electric Kiwi—guaranteed savings, no contracts, and an hour of free power every day.

The concept of 'fresh farmed electrons' is tongue-in-cheek and a quip on fellow power companies who have silly promotions for electricity says Electric Kiwi general manager brand Andrew Cooper.  

Cooper, who wrote the script, says the aesthetic is low-fi and draws on nostalgia to appeal to young families and align with the elements familiar to Electric Kiwi’s brand.  

“It’s designed to be light and Kiwi but there is a subtle dig at some of the questionable benefits other power companies may be claiming. We’re encouraging the audience to ignore them, saying ‘don’t be an egg, switch to Electric Kiwi."

Cooper says after years of questionable offerings to promote electricity over the years, it was time for Electric Kiwi to get in on the act, but in a fun light-hearted way.

The TVC will run from Sunday through July and into August.

Credits:

Andrew Cooper – Writer (and General Manager Brand at Electric Kiwi)
Chris Graham - Director
Richard Stevens  - Brand World Managing Director
Rachael Weaver - Agency Producer
Jodie Faulder Media Strategist/ Planner
Susan Stevens – Business Manager

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Horse's Mouth: Sarah Williams, Spark

  • Horse's Mouth
  • August 15, 2018
Horse's Mouth: Sarah Williams, Spark

Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit