The 2016 NZ Effie Award finalists have been announced by CAANZ after a panel of 150 industry judges narrowed down the entries to a shortlist of 102 across 17 categories.
Leading the finalists again this year is Colenso BBDO with 28 nominations, followed by FCB with 16, DDB with 11, and True with nine.
Judging to determine the Bronze, Silver and Gold Effie winners in each category will take place on September 29, carried out by a further 77 judges. Selections will also be made for the entry that deserves the title of ‘The Hardest Challenge’.
The theme for the 2016 Effies is ‘Showcase your science’ – recognising that great creative thinking prospers from strong strategic foundations. “A well planned campaign has clarity of purpose, insight-rich consumer understanding, defined success metrics and smart media thinking,” says CAANZ immediate-past president and managing director of J. Walter Thompson NZ Simon Lendrum.
“Great science gives art a chance to succeed. The Effies are our opportunity to share our science, and demonstrate to New Zealand business that there is method to effective communications.”
As has been the case in previous years, agencies will earn points for the number of awards and finalist spots secured. Agencies get 12 points for the Grand Effie, eight for a gold, six for a silver, four a bronze and two for a finalist spot.
All Gold Effie category winners will also be eligible for the Grand Effie, which is awarded to the campaign that achieved the most extraordinary commercial result for its client. The winner will also receive $100,000 in TVNZ airtime, thanks to sponsor TVNZ
The awards will be held at The Langham in Auckland on October 20.
Last year's title of the Most Effective Agency went to Colenso BBDO.
Clemenger BBDO picked up the Grand Effie for its NZTA ‘Legend’ campaign.
See the full list of finalists here: