Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings

  • Advertising
  • July 30, 2013
  • StopPress Team
Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings

The 2013 Global Effie Effectiveness Index has just been released, with Colenso BBDO maintaining its position as the fifth most effective agency in the world based on 2012's award haul and Barnes, Catmur & Friends punching well above its weight to be recognised as the fifth best independent agency in the world and the leading independent agency in the Asia Pacific. 

Asia Pacific agency rankings

When filtered by region to the best agencies in the Asia Pacific, Colenso BBDO was second after picking up the most awards across the most clients at last year's Effies; Barnes Catmur was fifth, up 69 spots from last year based on the six Effies won for Boundary Road Brewery and Hell’s Pizza Roulette; DDB Group was sixth, up four spots on account of its Grand Effie win for Steinlager as well as awards for Yellow and VW; and DraftFCB NZ was eighth, down three spots. 

Results can also be filtered by product category (eg drink and beverage or financial services) so click here, sign up and fill your boots if you're really keen. 

"All our work has one objective and that’s to work as hard as it can for the client," says Barnes Catmur's managing partner Paul Catmur. "We’re pleased to see that this effectiveness strategy is pretty effective itself and that a small agency from New Zealand can get recognised across the region. Both our major winning campaigns were indicative of the way we like to work: they were disruptive, involved consumers and had digital at the core." 

As for the brands, Coca-Cola took top spot ahead of McDonald's and Pepsi. 

And in the advertiser category, Unilever took top spot ahead of Proctor & Gamble and Coca-Cola. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit