Photographer Lee Howell and Q Brand Agency have taken over Eden Park with ‘Our Neighbourhood’, an exhibition about the stadium's local community.
For the past six months, Howell has been meeting and photographing staff, supporters and neighbours of the stadium to interview them and take their portraits.
Now, 100 of those photographs have been printed and hung around the stadium for visitors and fans to enjoy.
Many of the images have been accompanied by text explaining the subject’s relationship to Eden Park. Howell has also selected a collection of his favourite 30, which will be exhibited as well.
The exhibition follows a personal series by Howell last year called ‘The Kingsland Project’, which captured the people living in the Auckland suburb of Kingsland. Eden Park general manager, commercial Nick Sautner says he was captivated by it and wanted to extend it into Eden Park.
He says the exhibition is a celebration of community, place and a passion for sport through the eyes of the Eden Park team, supporters, local businesses and neighbours.
“Q Brand Agency’s assistance with the creative execution and delivery of this exhibition has been valuable and much appreciated,” he added.
Tania Biddles, managing director at Q Brand Agency, says it’s great that a smaller agency could be part of such an interesting project for the country’s biggest stadium.
“We’re a small but experienced team so to be awarded work like this was a real coup for us. Our agency has a growing presence in Auckland so working on this project was a great way to learn more about the community.
“This is such a unique project and quite a change from anything done by Eden Park previously, so it’s fantastic to have played a part.”
‘Our Neighbourhood’ will remain up for the next 12 months for visitors and fans to enjoy.
A free public exhibition will run on 28 May from 10am-2pm.
The exhibition is supported by a competition for people to share their own Eden Park story on the Eden Park Facebook page to win a 12-month membership to the stadium.