Ecoya aims for the heart with Christmas cuteness

  • Advertising
  • November 28, 2014
  • StopPress Team
Ecoya aims for the heart with Christmas cuteness
Photo: Stephen Tilley

Barbara Miller, a spokeswoman for the US National Candle Association, told The New York Times last year that 35 percent of the $2 billion of annual candle sales happen in last three months of the year. And, in an effort to get more of its candles in stockings this year, Ecoya has released a beautiful festive film that celebrates the joy of giving and getting. 

Created by Switch and shot by Sprout, the clip for Ecoya's Christmas Collection shows a little girl (Caitlin Cascalheira) venturing into the woods to collect a present for her mum. And if its Facebook page is any guide, she might be in the running for the title of New Zealand's cutest child. 

As the blurb says: "The most memorable gifts are often beautifully simple - like a present from a child. They have that magical ability to pick everyday, sometimes rare, often overlooked objects and deliver them to you wrapped in love, delicately tied with a smile and glint in the eye. And that's exactly how we feel when our candles are gifted. Pondering, carefully selecting that perfect fragrance and every layer of its bouquet. The warm glow of anticipation, a heartfelt exchange and the ceremonial lighting of the wick thereafter. Moments like these don't just pass by, they linger. Staying with us for as long as we can remember them." 

As well as promoting the video through Facebook, Ecoya is running a takeover on nzherald.co.nz today. 

Credits: 

Story, concept, treatment & Creative Direction by Switch

Shot and Cut by Sprout TV & Play Studio

Grade by Thievery

Photography by Stephen Tilley

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit