In an open letter published today, Eat My Lunch has called on members of Parliament to sign up for the service in a bid to help hungry kids around the country.
This comes at a time when the continued issue of child poverty has become one of the major talking points of the election. And while politicians have been grappling over how to solve the problem over the last few years, Eat My Lunch has distributed over 500,000 meals to kids in need.
"The fact that in just over two years we’ve made half a million 'Give' lunches demonstrates we have a problem with child poverty in New Zealand," says Eat My Lunch chief executive and founder Lisa King. "I get calls from schools every day asking us to deliver lunches to their children. With a waiting list of 29 schools, we know the problem isn’t going away."
Statistics from Unicef show that as many as 295,000 children currently live in poverty in New Zealand, a number that King would like to see reduced as quickly as possible.
“Our mission at Eat My Lunch is to make sure no kids go hungry in New Zealand, and buying lunch from us is a simple tangible way MPs, and Kiwis in general, can help make a difference,” says King.
As part of the campaign, Eat My Lunch will also be publicly revealing the names of MPs who agree to sign up to the service.
As the open letter says: "While you're chewing it over, we thought you might also like to know that next week we're planning to publicly acknowledge those MPs who sign up. Why? Because we think anyone who takes real action against child poverty deserves recognition."
The purpose of the campaign is, of course, to draw politicians' attention to the issue—even if involves a bit of peer pressure in the process.