Whittaker's has a history of innovation, both in terms of its new products and its approach to marketing. We were big fans of its amazing chocolate website, which may or may not have provided some inspiration for Cadbury's Google+ page. And, while it doesn't seem to be an official production, a few chocolate lovers have decided to turn something else usually deemed inedible into something much more enticing by screenprinting Whittaker's chocolate designs onto wafer paper.
The video was filmed by Wellington's Stem Creative, with main man Ben Forman also behind the music video for rising Auckland stars Five Mile Town, which counts the spawn of StopPress publisher Vincent Heeringa among its members.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.