Easter made its annual round last weekend, which saw many of us, young and old, stuffing ourselves with chocolate in various shapes, forms and sizes, as well as letting loose some unsightly puns (sorry). Here’s a rundown on the brands that hopped on the holiday’s bandwagon.
Vodafone gave the age old celebration a modern twist with a social media Easter egg hunt.
Filmed in the Auckland winter gardens, an experimental 360-degree video video allowed kiwis to forage for chocolate in the virtual world.
View the video here.
Over the long weekend it became one of Vodafone’s most engaging videos, attracting more than 250,000 views.
Vodafone head of brand and insights Louise Kuegler says the telco is delighted people enjoyed it as much as it did after it made the video as an innovative experiment and a bit of fun.
“Lots of people said it was the first time they’d ever seen a 360-degree video, and some liked it so much they watched it more than 10 times.”
Viewers were asked to use their finger or turn their smartphone to pan around the scene, trying to find as many chocolate Easter eggs as possible. All the correct answers went into draw to win one of 10 Vodafone Smart Ultra mobile phones.
Not one to miss out on the fun, Lewis Road Creamery added to Easter egg hunts with its chocolate milk bunnies.
In the lead up to the long weekend, Lewis Road Creamery gave the special bottles of milk away to lucky fans on social media.
This was the first year Whittaker’s created an Easter themed product, and did so by putting a local twist on the classic chocolate bunny.
The chocolate Kiwi were created in a partnership with the charity Kiwis for Kiwi, with 20 cents from each purchase donated.
Stolen Girlfriends Club created a bang with its Easter efforts, by creating a chocolate grenade.
And of course, it wouldn't be Easter without the Cadbury bunny.
Across the land and all through the night, the Cadbury Easter Bunny is dropping off Cadbury chocolate eggs much to everyone’s delight!#CadburyEaster2016Posted by Cadbury Dairy Milk on Monday, March 14, 2016
This year the chocolate brand held an Eggstravaganza at Auckland's Okahu Bay Reserve with a visit from the bunny himself to make sure all attendees got their share of chocolate.
Air New Zealand also delivered some Easter joy with a competition to win a giant gold egg from the legends at Bennetts of Mangawhai.
When it’s Easter Weekend and you’re trying to ignore all the chocolate Tag a good egg and you could be getting sent something egg-citing from the legends at Bennetts of Mangawhai #NomNom #GoodEggPosted by Air New Zealand on Wednesday, March 23, 2016
And also shared the laughs with this post.