Earth Hour gets creative

  • Design
  • February 23, 2010
  • StopPress Team
Earth Hour gets creative

New Zealand's young and creative minds are being given the opportunity to get their eco-creative juices flowing as part of a competition by WWF New Zealand and Massey University.

Part of this years Earth Hour, the Eco-innovations competition aims to celebrate and communicate the critical thinking and creative practices that can lead to a more sustainable future.

Creative design students from Massey University in Wellington are encouraged to submit a work – such as an object, event, photo, installation, animation, or a graphic– that proposes social innovations or objects, systems or spaces that do not exceed the planet’s capacity to sustain us.

WWF Executive Director Chris Howe says the competition is an exciting initiative for “New Zealand's young creative minds to shed light on a more sustainable future”.

The panel of expert judges includes award winning Wellington architect Ian Athfield, innovative furniture designer David Trubridge and fashion designer, sustainable businesswoman Laurie Foon and  2009 NZ Arts Foundation Laureate, photographer Anne Noble.

Noble says the competition is a great way to illustrate the importance of innovative design in working towards a more sustainable future.

We are looking for the outcomes of bright young designers approaching innovation and sustainability through thinking critically and creating new kinds of design artifacts, objects, processes, textiles, fashion designs, films, photographs and communication strategies.  We want to see imaginations at play, creative and sustainable new uses of materials and processes as well as the innovative re-use of existing products or materials.”

Entries close March 15 and you can find out more by visiting the Earth Hour website.

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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