Despite the prevalence of screens in our lives, just two percent of retailers use digital signage to promote their wares. Enter n.gage, a conference in Auckland on 31 May that aims to educate marketers in the dark but increasingly important arts of retail digital signage.
The n.gage event will assist brands, retailers and network owners with information for every step of planning, managing and evaluating successful digital signage networks and content.
Andrew McIntosh, managing director of Digital Signage Group, says the results in Australia and New Zealand for digital signage are phenomenal, but brands and retailers are not up to speed with the power of content.
“One liquor brand provided us with awful content and the sales still rose by 23 percent. We took the same content and applied the right retail messages for that environment and sales rose 157 percent percent.”
To book a seat at the Auckland event visit www.ngagewithus.com. Early bird rates are available until the end of this week.