This announcement follows on from the news Y&R and Ocean Design had won brand, advertising and direct elements in the recent ACC Marketing Communications Request for Proposal process. The competitive pitch was likely to have involved most of the major agencies in Wellington, says Paul Irwin, business director at DraftFCB.
DraftFCB has a proven track record in social marketing, with its multi award winning"The Journal," for the Ministry of Health, and the highly successful multi-platform campaign "What's your number" for the Electricity Authority.
Donna Baker, head of communications for ACC, says “DraftFCB particularly impressed us with their exceptional track record in social marketing for government clients, across issues as diverse as depression, problem drinking and family violence. They also impressed us with their ability to combine traditional media with innovative digital solutions.”
“We’re delighted to be working with ACC. They already have a wide range of innovative programmes in place, but building a safety culture amongst New Zealanders whether in the home, at the workplace, playing sport or on the road is a big ask. But it's just the sort of challenge we love as The Change Agency,” says Irwin.
DraftFCB’s win adds to a successful run for the Wellington office, including tenders earlier in the year for Going Digital, the Electricity Authority and Maritime New Zealand. It also won both this year and last year's CAANZ agency of the year award.