Greedy old DraftFCB has won another one, this time getting the nod for the Orcon business and taking over from Special Group.
Here's the guff, sent with a note that "we have no further comment to offer at this stage".
Orcon has today appointed DraftFCB as its new advertising agency, effective immediately.
Draft will undertake a range of work for Orcon, with a new campaign scheduled to be in the market in the new year.
Orcon’s head of sales and marketing Taryn Hamilton says DraftFCB was appointed after a short pitch process.
“Draft are a great bunch of people with a superb track record and we’re really excited about working with them. Draft offers the strategic ability and skill set that is needed to help Orcon realise its ambitions.
“We’ve done some great work with Special, the Iggy campaign helped put us on the map, and set a great standard for our communications. We are all very excited however about the next step in the evolution of the Orcon brand.”
Orcon’s PR will continue to be handled by Pead PR.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.