DraftFCB pitches, throws perfect game, woos Orcon

  • Advertising
  • December 1, 2010
  • Ben Fahy
DraftFCB pitches, throws perfect game, woos Orcon

Greedy old DraftFCB has won another one, this time getting the nod for the Orcon business and taking over from Special Group.

Here's the guff, sent with a note that "we have no further comment to offer at this stage".

Orcon has today appointed DraftFCB as its new advertising agency, effective immediately.

Draft will undertake a range of work for Orcon, with a new campaign scheduled to be in the market in the new year.

Orcon’s head of sales and marketing Taryn Hamilton says DraftFCB was appointed after a short pitch process.

“Draft are a great bunch of people with a superb track record and we’re really excited about working with them. Draft offers the strategic ability and skill set that is needed to help Orcon realise its ambitions.

“We’ve done some great work with Special, the Iggy campaign helped put us on the map, and set a great standard for our communications. We are all very excited however about the next step in the evolution of the Orcon brand.”

Orcon’s PR will continue to be handled by Pead PR.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold
features

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit