The Journal is fresh from a massive Effie haul last week. And it's also won big at the international ECHO Awards held in Boston, with the innovative campaign for the Ministry of Health winning yet another gold award.
The DMA International ECHO Awards Competition honors the world's best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. And as The Journal dominated our RSVP & Nexus Awards earlier this year it was automatically eligible for entry.
“The Journal has been the most extraordinary project to be involved with," says James Mok, executive creative director at DraftFCB NZ. "Creating a world-first technology idea that has made such a profound difference to people's lives has been extremely rewarding for everyone involved. Getting so much recognition for it is a great icing on the cake.”
Over the past 12 months The Journal has delivered a gold performance for DraftFCB NZ and the MOH including:
- EFFIE 2010 GOLD: Most Integrated
- EFFIE 2010 GOLD: Social Marketing
- RSVP 2011 GOLD & Best in Show
- Nexus 2011 GOLD & Supreme Winner
- Media Awards 2011 GOLD: Government Services
- Marketing Awards 2011 GOLD: Not for Profit Campaign
- ECHO 2011 GOLD: Not for Profit
- EFFIE 2011 GOLD: Most Effective Campaign of the Year
- EFFIE 2011 GOLD: Most Effective Digital / Social Media
- EFFIE 2011 GOLD: Social Marketing / Not for Profit
- EFFIE 2011 GOLD: Sustained Success
Another big winner at the ECHO Awards was Freemans Bay indie Republik, taking top honors in the Information and Technology category, taking home GOLD for their targeted DM campaign, ‘Fujikistan’ for client Fuji Xerox, for the launch of the Colour 1000 digital print press. The prestigious award will sit nicely beside the Effies haul:
- ECHO 2011 GOLD Information and Technology campaign
- EFFIES 2011 GOLD Best Campaign Under $300K
- EFFIES 2011 SILVER for the Best New Product or Service Launch.
- RSVP 2011 GOLD for Best Consumer Engagement
- RSVP 2011 GOLD for Best Art Direction.
The award winning campaign involved invitees to the launch being couriered a combination-locked briefcase containing a personalised letter requesting help to replenish dwindling currency stocks, a personalised licence to print the currency of Fujikistan, a personalised invitation to the launch event and meet with the Governor, bundles of highly detailed and serialised Fujikistan currency, plus a personalised 36-page brochure about Fujikistan and its history. Each page used unique paper stock to highlight the press’s capabilities.
The campaign was a huge success, with an over-subscription of attendees. The DM piece helped generate more sales of the Colour 1000 Press than the rest of Asia Pacific combined, over-achieving targets by 187 percent and generating over five million dollars of incremental revenue above plan.
Republik Director, Paul McNamara says. “Fuji Xerox is a great client and this project was a massive challenge, but one that has well and truly paid off. It has completely blown away all sales and revenue targets and has set a new benchmark for product launch strategy for Fuji Xerox.
After all the hard work, it’s great to be recognised on the awards circuit”.
Campaign Title: Fuji Xerox - Fujikistan
Client: Fuji Xerox (NZ)
Entrant Credits: Duncan Blair, Greg Wylie, Andrew Sims, Musonda Katongo, Craig Abbott, Paul McNamara, Tracy Walker, Scott Pearson
Nominee Credits: Alistair Egan, Steven Caunce, Richard Penny, Lana Sokolnikova