DraftFCB Media continues its charge and nabs two more bigg'uns

  • Advertising
  • August 2, 2010
  • StopPress Team
DraftFCB Media continues its charge and nabs two more bigg'uns

DraftFCB recently announced a raft of new hires, and it might have to add a few more names to the list after Stella Travel Services, the international company behind the United Travel and Harvey World Travel brands, and Sony Electronics signed up with DraftFCB Media.

After a four-way pitch, Stella Travel Services appointed the agency to look after its $7 million annual media investment. And Draft also picked up media planning/buying work for consumer electronics giant, Sony, which was looking for a media agency that could keep pace with the rapid evolution of technology (and also its various product releases).

Derek Lindsay, managing director at DraftFCB Media, says both Stella and Sony operate in categories that have seen massive shifts in retail trends and market conditions over the last couple of years and he's looking forward to "sharing our insights and delivering innovative media solutions that keep them ahead of the pack".

Jodie Burnard, head of marketing and creative at Stella, says travel is one of the most competitive retail categories and the whole industry has seen massive change in recent times, particularly in the way people research and purchase travel products.

"For this reason it was vital for us to find an agency that was not only innovative and passionate about our business but also has a depth of media resource to help us compete in a crowded market. DraftFCB Media easily ticked these boxes."

These two big new clients come on the back of what's been an excellent year for the agency, with DraftFCB Media picking up four golds and six silvers, as well as the highly coveted Best in Show Award for the Whitcoulls Books Initiative, at the CAANZ Media Awards.

And in other account news, Lemonade Design, fresh from its victory on the Eden Park rebrand, has also won a competitive pitch to fully redesign, develop and build the 100% and Appliance Connection websites. Both brands are part of the Appliance Connexion buying group, which is made up of over 120 stores around the country.

Business manager Tony Reardon says the requirement for each store to have their own presence in the competitive appliance market has created some interesting challenges in web development and some equally interesting solutions have come out of it.

Speaking of limonata, experiential PR company Lily & Louis has got its hands on the Sanpellegrino business, which includes Acqua Panna, S.Pellegrino and Sanpellegrino sparking fruit beverages.

“We are really excited about working with Sanpellegrino as the opportunities for growth are huge," says Jacqui Ansin, managing partner, Lily & Louis. “Oh, and we love bubbles of any sort."

Lily & Louis have been in operation for just 10 months and has Kingan Jones, Turet Knuefermann, Kiwi Icecream, Shine Limited and LG as clients.

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