DraftFCB leads pack as RSVP & Nexus finalists announced

  • Digital
  • December 14, 2011
  • StopPress Team
DraftFCB leads pack as RSVP & Nexus finalists announced

After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four. 

“We're recognising the campaigns and strategies where insights have been gleaned, hearts and minds were captured and, most importantly, impressive results were achieved," says Sue McCarty, chief executive of the Marketing Association. "Making it through as a finalist is always a great achievement in itself, and this year's finalists represent the work that has truly attained excellence in 2011. It’s also our pleasure to recognise the up and coming talent in the industry by announcing the finalists for the New Zealand Post Student Marketer of the Year Award, who this year responded to a challenging brief from Telecom.”

Winners will be revealed at the Awards night on Friday 24 February 2012 at the Langham Hotel, Auckland. Bookings can be made online at the Awards website.















































































Nexus Awards Finalists

Entrant



Nominee



Campaign



Progressive Enterprises



Ogilvy



A Progressive Transformation - The Countdown Story



BNZ



 



BNZ Health Check Propensity Model



Loyalty New Zealand



Z Energy



CRM: A New Way to Connect with Fuel Customers



justONE



Farmers Trading Company



Farmers Club - One Club in Realtime



justONE



Farmers Trading Company



Farmers Club - The Three in One Solution



M&C Saatchi



 



Localist - WhatsGoodAroundHere.co.nz



Simplicity CRM



Nestlé New Zealand



NESCAFÉ Gold Sampling on Facebook



Colenso BBDO/ AIM Proximity



MARS New Zealand



PEDIGREE Adoption Drive: Doggelgänger



Telecom New Zealand



Telecom New Zealand



Telecom Prepaid Behavioural Marketing



Telecom New Zealand



RAPP Tribal



Telecom: We're Changing the Way We Do Broadband



Jericho



Advintage



The Advintage Advantage



RAPP Tribal



Telecom New Zealand



Total Home Broadband Right Planning



justONE



Subway



Uncluttering the Wallet - the Digital Evolution of Subcard



Vodafone New Zealand



 



Vodafone RightForYou Programme



































































































































































































































RSVP Awards Finalists




Affinity ID



Air New Zealand



"A Long Engagement" - Air New Zealand's Airpoints Programme



Affinity ID



Air New Zealand



A Loyalty Revolution - Air New Zealand's Everyday Airpoints Takes Off



Bay Audiology



Twenty



Bay Audiology - A New Beginning



Twenty



BMW Group New Zealand



BMW 1 Series M Promotion



DraftFCB



BMW Group New Zealand



BMW Faststart



Twenty



BMW Group New Zealand



BMW X3 Launch Mailing



DDB



Cadbury New Zealand



Cadbury Snowglobe



Countdown



Ogilvy



Countdown Gets Social



Barnes, Catmur & Friends



 



Department of Advertising Standards & Regulations



justONE



Farmers Trading Company



Farmers Club - More to Love



justONE



Farmlands Trading Society



Farmlands 'Party of the Year'



Studio Alexander



Fletcher Building



FBuShare: Fletcher Building's Global Employee Share Plan



JWT



Z Energy



Fish For Prizes



Air New Zealand



.99



Fit to Fly



Affinity ID



Heinz Watties



Gourmet Cat Personality Test



Saatchi & Saatchi



 



Heineken "Follow the Star"



Ogilvy



Kiwibank New Zealand



Kiwibank Green Ops



Ogilvy



Kiwibank New Zealand



Kiwibank Offset Mortgage



DraftFCB



Genesis Energy



Kustom Konnections Acquisition



DraftFCB



Genesis Energy



Kustom Konnections Rewards Programme



bcg2



Pfizer New Zealand



Launching Avigra - More Bang for Your Buck



Ogilvy



Pharmacy Brands



Life Pharmacy - "Use it or lose it" Campaign



DraftFCB



Westfield New Zealand



Lucky Days



justONE



Maclean



Maclean Eden Park Session



Colenso BBDO/AIM Proximity



Frucor Beverages



Mountain Dew Skate Pinball



DraftFCB



Genesis Energy



Neighbourhood Muck-in



DraftFCB


Cerebos Gregg's

Real Coffee. Made Easy.



Air New Zealand



.99



Re-inventing Long-haul Travel



Rinnai New Zealand



Twenty



Rinnai's HotFlo To Growth Promotion



AIM Proximity



Accident Compensation Corporation



Safety Week: Make Sure a Fall Doesn't Ruin Your 2011



DDB



Lion



Steinlager - We Believe



bcg2



Lion



Te Hana. Outshine the Ordinary



The Edge



 



The Edge Lost in a Box 2 Delivered by Pizza Hut



The Edge



 



The Edge Rob the Bank with Instant Kiwi



Air New Zealand



.99



The Flyer - Air New Zealand Retail



Affinity ID



Air New Zealand



The More the Merrier - Air New Zealand's Airpoints Programme Expansion



AIM Proximity



Toyota New Zealand



Top to Bottom - Off Road



Ogilvy



Waitakere Council - now Auckland Council



Waitakere City Council - "Boy Racer"



The Energy Efficiency and Conservation Authority (EECA)



 



Warm Up New Zealand: Heat Smart Autumn Marketing Campaign



RAPP Tribal



ANZ


Welcome the World - Giving a Sponsorship Back to New Zealand

Colenso BBDO/AIM Proximity



Westpac



Westpac Chopper Appeal 2011



Colenso BBDO/AIM Proximity



Westpac



Westpac Vision Launch



DraftFCB



Electricity Authority



What's My Number



RSVPCraft Awards Finalists:

 









































































































Entrant



Nominee



Campaign



AMP Financial Services



DNA



AMP 'Do Your Thing'



Colenso BBDO/AIM Proximity



Heart of the City



Beautify Your City - A Rubbish Idea



DDB



Cadbury New Zealand



Cadbury Share the Joy



M&C Saatchi



 



CanTeen Magnificent Memory Machine



Barnes, Catmur & Friends



 



Department of Advertising Standards & Regulations


M&C Saatchi

 



Do Something Extraordinary - NZ Police



DraftFCB



CAANZ



EFFIE™ Awards – Making It Personal



justONE



Farmlands Trading Society



Farmlands 'Party of the Year'



Colenso BBDO/AIM Proximity



Westpac



Impulse Saver



Colenso BBDO/AIM Proximity


Frucor Beverages

Mountain Dew Skate Pinball



DraftFCB



Genesis Energy



Neighbourhood Muck-in



M&C Saatchi



 



New Zealand Notworth News



Colenso BBDO/AIM Proximity



MARS New Zealand



PEDIGREE Adoption Drive: Doggelgänger



DraftFCB



UNICEF NZ



Say No To Naff



DDB



Lion



Steinlager - We Believe



AIM Proximity



Toyota New Zealand



Top to Bottom - Off Road



RAPP Tribal



ANZ


Welcome the World - Giving a Sponsorship Back to New Zealand

DraftFCB



Electricity Authority



What's My Number



DraftFCB



Genesis



Win a Fence



 

 

Student Marketer of the Year Finalists:

 

















Entrants



Campaign



Kate Cullinane, Raymond Tiong & Jess Woodward



Green Zones



Lucy Morgan & Tabitha Coleman



Fast Pass



 

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