DraftFCB banks on Dr Seuss, Colenso goes on a milk run

  • TVC
  • September 13, 2010
  • Ben Fahy

Youtube Video

Who's it for: National Bank by DraftFCB and Robber's Dog

Why we like it: Diehard Dr Seuss fans could potentially cry into their hands at the use of 'Oh, the places you'll go' in a bank ad. But bank ad fans will presumably rejoice because the first—and long-awaited—major collaboration between National Bank and DraftFCB is a good'un, refreshing the bank's core proposition of achievement in an interesting, quirky way, maintaining some of the older brand aspects and tapping into notions of New Zealandness with this beautifully shot, fruity wee number.

Youtube Video

Who's it for: Anchor by Colenso BBDOand the Sweet Shop

Why we like it: It's a milk run like you've never seen before. And a good way to show how Fonterra/Anchor does everything in its power to get cow juice to the people in mint condition. Excellent use of fist pumping. And, like V Pomparkour, another great music choice. Also quite enjoyable are the heroic 'smell the fart' print ads and billboards.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Auckland Transport takes a hard look at the road toll with its latest road safety campaign

  • Advertising
  • November 21, 2018
  • StopPress Team
Auckland Transport takes a hard look at the road toll with its latest road safety campaign

Auckland Transport has teamed up with Ogilvy to release '64', a road safety awareness campaign that draws attention to the significant increase in Auckland's road toll in recent years.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit