We've already written a fair bit about the strangely unusual approach of DraftFCB, that rare breed of advertising agency that actually advertises. And the agency behind APN's campaign to launch the new compact Herald took an opportunity to put itself out there once again with another good full-page print ad in the 'collector's edition'. And, not one to miss an opportunity for a few laffs, Pak'n'Save's spokestick Stickman also got involved with the relaunch and featured in three contextual ads, which were also created by DraftFCB.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.