Vampires have been a part of fictionalised culture for some time now. From Bram Stoker’s 1897 novel Dracula, to the fuzzier Count von Count in Sesame Street, and heroine Buffy the Vampire Slayer, humans seem endeared with the idea of blood sucking creatures roaming the earth. But popular culture seems to now, more than ever, be entranced by the mythology of these fanged creatures. There’s The Vampire Diaries, movie series Twilight and you may have been unfortunate enough to catch the movie preview for, wait for it, Abraham Lincoln, Vampire Hunter. Which is why the folks at DraftFCB are keen to make sure their billboard for the new series of Prime’s True Blood differentiates the show from the rest of the teen-vampire genre.
Traditionally crosses and daggers have been used to pierce the hearts of vampires, and while we’re sure the creative behind this billboard is meant to represent a dagger of sorts, we can’t help but be reminded of another tool commonly found in ones sleeping quarters. “Vampires for grown ups” indeed.