DPod acquisition bolsters Image Centre Group's digital arsenal

  • Print
  • March 28, 2013
  • StopPress Team
DPod acquisition bolsters Image Centre Group's digital arsenal

The print industry has had its fair share of grim news recently, with Geon Group going into receivership and Blue Star's horror accounts. But Image Centre Group has some good news to share after it acquired creative services business DPod, making it New Zealand’s biggest digital printer.

Image Centre Group managing director David Atkins says the company has long admired DPod's business focus and combining resources is a natural fit for both companies’ strategies. The price paid wasn't disclosed. 

"We are strong in sheet-fed printing, but we can see that for us, the most exciting growth opportunities lie in the digital area," Atkins says. "There are significant efficiencies in use of machinery and rationalising premises, but the main benefit is the talent we can offer."

DPod works with NZ Lotteries, Fisher & Paykel, Adshel, Farmers and many others and chief executive officer Andrew Nalder says the move makes solid business sense for all parties. 

"One plus one equals three in this deal," he says. "We live in a world of blur, with differing media channels merging into one another. It makes sense for us to consolidate and access the wider offering Image Centre Group has with its family of brands." 

Nalder says it's been a long courtship and there's been plenty of wooing from Image Centre Group over the years, with four attempts to buy the company since 2004. 

DPod, which set up its creative services department a few years ago, will retain its name and join Image Centre Group's seven other operating divisions: Hotfoot (retail advertising); &some (digital engagement agency); Tangible Media (publishing); Ngage (digital signage); On Digital (video production); Boston Digital (large format printing) and Image Print (sheet-fed printing).

Operating from Lyon Ave, Mt Albert, it now employs over 200 people, up from 140 in 2010, and has revenue in excess of $50 million, up from $25 million in 2010. 

  • StopPress and NZ Marketing are part of the Image Centre Group family.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

Reckon you're a media guru? Quiz results and answers revealed

We go through all the questions and take a look at what the right answer was according to the research from Colmar Brunton.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit