Domain rush dominated by .Google and .Amazon

  • Digital
  • June 14, 2012
  • StopPress Team
Domain rush dominated by .Google and .Amazon

New domains including .app, .blog, .cloud, foo, .lol, .mail and .sucks could soon be part of the fabric of the internet. And today, the Internet Corporation for Assigned Names and Numbers (ICANN), the governing body of the domain name system, opened up about the nearly 2,000 applications it received for new domain extensions.

It follows on from ICANN deciding to allow anyone (anyone with the cash, that is) to apply for the rights to own and operate any generic top-level domains (gTLDs). That means addresses that end not just in a .com or .co.nz but anything from .google to .apple—both of which have been applied for by the respective companies.

On that list are 1,409 unique domain names; Google was one of the largest submitters, putting in 101 applications for domains including .google, .android, .chrome, .gmail, and .youtube.

Amazon filed 76 applications, among them .amazon, .buy and .cloud.

Microsoft is gunning for the likes of .microsoft, .bing, .hotmail and .office, while Apple is only after one: .apple.

The most sought-after domain seems to be .app, which 13 separate companies applied for, including Google and Amazon.

That doesn’t mean all of the domains applied for will be awarded, though. There’s a review process to go through before any can be approved, including checks on whether they clash with other trademarks or are too similar to other existing domains.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit