Direct and transparent mail marketing

  • Marketing
  • September 24, 2009
  • Frances Chan
Direct and transparent mail marketing

nz postAre you a marketer that can’t be bothered with the un-fun fiddly bits of a large-scale direct mail campaign? New Zealand Post Targeted Communications to the rescue with the launch of DM One.

DM One is an all-in-one solution for print, data, mailhouse and lodgement services that lets advertisers know the cost of developing large (10,000+ units) direct mail campaigns up front.

This transparency makes it much easier for you to plan your approach and adjust your budget to make sure your campaign reaches the right people.

Post-campaign measurement, analysis and data profiling are other key services on offer.

Some direct mail success stories:

  • AA Life doubled its market share in 2007 with targeted DM campaign for new customers.

  • Colgate Sensitive considerably lifted its market share with a 23.9% response rate from a 2008 New World DM launch with Fly Buys incentives.

  • Caffe L’affare launched its organic Fair Trade coffee by sending samples to its top buyers. The DM freebie helped sales increase by 39.66% among targeted shoppers.

You can download an info pack on the website,

Falling in love with DM? Some real good-looking products in the Art of the Envelope Awards.

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Adidas implodes its new jersey onto the All Blacks

  • Advertising
  • October 28, 2016
  • Erin McKenzie
Adidas implodes its new jersey onto the All Blacks

Following the sneak peak earlier this week, today Adidas revealed the new All Blacks' jersey with a Facebook video by Augusto that racked up hundreds of likes in the first half an hour with thousands to follow. And all this for what is essentially a slight variation on a predominantly black shirt.

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