Did Fedex just put the worst Kiwi accent ever in an ad?

  • Advertising
  • September 26, 2016
  • StopPress Team
Did Fedex just put the worst Kiwi accent ever in an ad?

New Zealand makes an appearance in a Fedex campaign released earlier this month—and the result isn't all that pretty.

The ad starts in a small business in the US with a couple talking about all the places to which they are sending their goofy glasses. 

Canada and Ireland are both mentioned, before one of the protagonists mentions New Zealand. 

From here, we're taken to what is supposed to be the Kiwi wilderness, where two hunters are on the lookout for deer. And what we get next is without a doubt the worst Kiwi accent you're likely to hear for a long time.      

On the bright side, at least the ad shows that our conservation efforts are going well (regardless of how unconventional they might be).

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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