Back in the 1960s, a clever chap by the name of Tom Robinson created an organic fertiliser, a range of plant and mineral based home products, therapeutics, garden care and pet care and started selling it under the Earthwise name. Up until very recently, however, the Earthwise Home range, which spans laundry, kitchen, bathroom and living products, was only sold through mailorder, health and organic specialty stores. But it's just undergone a top-to-tail rebrand, had a big boost in investment and has now made its way onto New Zealand's supermarket shelves. And to celebrate this long-overdue eco-arrival, we've got five sample kits of the Earthwise Home Range to give away. All you have to do is come up with an appropriate/inappropriate name for a fictional eco-brand (extra points if you describe the eco-products you'd sell).
Marketing, advertising & media intelligence
Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.