Back in the 1960s, a clever chap by the name of Tom Robinson created an organic fertiliser, a range of plant and mineral based home products, therapeutics, garden care and pet care and started selling it under the Earthwise name. Up until very recently, however, the Earthwise Home range, which spans laundry, kitchen, bathroom and living products, was only sold through mailorder, health and organic specialty stores. But it's just undergone a top-to-tail rebrand, had a big boost in investment and has now made its way onto New Zealand's supermarket shelves. And to celebrate this long-overdue eco-arrival, we've got five sample kits of the Earthwise Home Range to give away. All you have to do is come up with an appropriate/inappropriate name for a fictional eco-brand (extra points if you describe the eco-products you'd sell).
Marketing, advertising & media intelligence
A video campaign to sell milk? In film noir? With slam poetry? Bold - which is precisely why Jonny Kofoed and Assembly didn't back down when creating a campaign for Fonterra's Anchor milk brand. He talks us through the campaign after picking up a Purple Pin for the effort at last year's Best Design Awards.