Designers Speak (Up) launches directory of New Zealand women designers

  • Idealog
  • October 10, 2018
  • Elly Strang
Designers Speak (Up) launches directory of New Zealand women designers

To be included in the directory, you need to identify as a woman designer and have been born in New Zealand or be a permanent resident. Designers Speak (Up) says they want the list to be as inclusive as possible and span the full spectrum of design, from students, to graduates, to practitioners, to teachers, to educators and academics and women of all cultural, ethnic and social backgrounds. It also is both contemporary and historic by marking the names of deceased New Zealand women designers.

The directory includes designers’ ages, design disciplines, locations in the world and websites and social media handles.

This initiative follows on from Designers Speak (Up) and Auckland Feminist Action’s protest outside the 2018 Best Awards last month, which aimed to spark a conversation around gender diversity issues within the New Zealand design industry. About 30 to 40 people took part in the protest, which highlighted the amount of men versus women who had won the prestigious Black Pin award (now 42 to 3), as well as the number of men versus women who had judged and convened the awards (46 men, 15 women).

Reflecting on the awareness the protest achieved, Auckland Feminist Action’s Katherine McAlpine said she considered it to be a success.

“Many attendees walking in stopped to talk to the protesters, enthusiastically took 40/3 badges, thanked the protesters for their activism and promised to attend the forums. Some avoided eye contact or looked confronted, many clapped and cheered,” she says.

“The protest did great job of indicating the tone for the ongoing conversation around diversity in the New Zealand design community, as intended by Designers Speak (Up) and their supporters  – inclusive, focused, coordinated, colourful and determined. The protest was live streamed and watched by members of the design community in Amsterdam, amongst others.”

In response to the posters made about the pin winners, DINZ announced it would be holding three workshops in Auckland, Wellington and Christchurch to discuss how the industry can work towards better and more diverse representation. The first workshop was hosted last night at Warren & Mahoney Architects in Auckland.

“There has been a conversation on social media and within the design community on the importance of diverse and inclusive representation in our industry. However, rather than conducting the conversation through the media, we will talk directly to our community. Therefore, the Designers Institute of New Zealand has invited the design community to come together for a conversation on how we effect change and move forward as a community,” DINZ CEO Cathy Veninga said.

Graphic design industry body Design Assembly has also gotten involved with the conversation, announcing its DA Conversations Spring series will be themed ‘Diversity in Aotearoa, New Zealand Design — what does it mean and why does it matter?’ with a range of speakers weighing in, from Designwork’s Anzac Tasker, to Double Denim’s Angela Meyer, Johnson Witehira, RUN’s Raymond McKay, the Centre for Social Impact and Designers Speak (Up) co-organiser Jade Tang-Taylor and Colenso BBDO group creative head Beth O’Brien. 

Going forward, Designers Speak (Up) founder Catherine Griffiths says beyond these public forums, the group would like to see an audit of DINZ to see how the representation of men and women designers has become unbalanced.

“The Best Design Awards, for better or worse, as an archive of design, is writing women out of Aotearoa New Zealand’s design history,” she says.

“The July response to the original posters revealed a depth of frustration voiced publicly for the first time by Aotearoa designers. The issues are not just about awards, not just about gender, they go far deeper, are historic, systemic, and on a trajectory that raises real concern for the future. Had it not been for the posters, this trajectory would continue, unquestioned, unchallenged.”

Founder and CEO of Wellington-based digital design agency Springload Bron Thomson also weighed in on the debate following the Best Awards, saying in the past, she was against the concept of a quota, as she didn’t think someone’s gender should be prioritised over their talents.

“But I believe intervention of some sort IS needed, because currently our entire society is primed from birth that the image of success, of leadership, is white and male. In order to change subconscious bias, we need to see more people succeeding who look different. And in order for this to happen we need to actively push for equal representation at the highest level,” Thomson wrote.

Gender bias in design is a complex issue, as it’s no longer as easy to pinpoint than in previous decades. Leyla Acaroglu, a researcher on gender equality in design, writes: “Equality has moved from an explicit conversation where we rally against the ass-pinching and sexist slurs, to an implicit one, where we deal with micro-aggressions and silent stereotyping, which is fuelling the persistent underrepresentation of women in positions of leadership.”

There’s no doubt these community-wide discussions at workshops around the country will help get the ball rolling, but what next steps should be taken to address the systemic issue aren’t clear yet.

Griffiths says Designers Speak (Up) doesn’t have all the answers, but initiatives like the Directory of Women Designers will help lead Aotearoa in the right direction.

“The kaupapa (agenda) of Designers Speak (Up) and its protest action is to spark a conversation around a positive and inclusive future for all designers – that embraces the true spectrum of diversity – in Aotearoa New Zealand.”

Upcoming workshops on diversity in design:

Workshops being hosted by DINZ

Workshop One
Date: Tuesday 9th October
Time: 7pm – 9pm
Venue: Warren & Mahoney Architects
139 Pakenham Street West
Auckland

Workshop Two
Date: Thursday 11th October
Time: 7pm – 9pm
Venue: City Gallery
Wellington

Workshop Three
Date: Wednesday 17th October
Time: 7pm – 9pm
Venue: Warren & Mahoney Architects
254 Montreal Street
Christchurch

Workshops being hosted by Design Assembly

Diversity in Aotearoa New Zealand Design — what does it mean and why does it matter?
Date: Tuesday 16th October
Venue: Thievery Studio
203 Karangahape Road
Auckland

Diversity in Aotearoa New Zealand Design — what does it mean and why does it matter?
Date: Tuesday 16th October
Venue: Credenza Shared Space
40 Taranaki Street, Level 2, NEC Building
Wellington

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

From junk to jewellery: Design Junkies search for second crop of designers

  • Television
  • October 16, 2018
  • Idealog
From junk to jewellery: Design Junkies search for second crop of designers

Design and craft-based television show - Design Junkies - has been allocated its second lot of funding from TVNZ. The spend comes following a successful first series, produced by Warner Bros. NZ, which sees a diverse bunch of designers upcycle junk into coffee tables, photo shoot props, and various other installations. In light of the release, the show is currently on the hunt for the crop of next designers, makers and artists to feature on the next edition.

Read more

Whittaker's' Hannah Gray on working her way up in marketing

  • Marketing
  • October 16, 2018
  • StopPress Team
Whittaker's' Hannah Gray on working her way up in marketing

Whittaker's brand manager Hannah Gray knows the value of working her way up in the workplace. She started at the company in 2014 as the receptionist and four years on was one of this year's TVNZ-NZ Marketing 'Rookie Marketer of the Year' finalists. We chat with her about finding her feet in the industry.

Read more

Ads of the week: 16 October

  • TVC of the week
  • October 16, 2018
  • StopPress Team
Ads of the week: 16 October

A round of applause for Got A Trade, The Warehouse and Air New Zealand.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

ReachMedia secures The Warehouse Group's 'smart mailer' business

  • Advertising
  • October 16, 2018
  • StopPress Team
ReachMedia secures The Warehouse Group's 'smart mailer' business

The Warehouse Group has appointed data-driven letterbox marketing company ReachMedia to distribute mailers for the group's family of brands.

Read more

Got A Trade releases ad disguised as a music video

  • Advertising
  • October 16, 2018
  • StopPress Team
Got A Trade releases ad disguised as a music video

Got A Trade and Ogilvy NZ have created an interactive ad which looks like a music video with the aim of attracting young Kiwis into trades and services.

Read more
voices
Are loyalty programmes really worth it?
Sponsored content

Are loyalty programmes really worth it?

As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value exchange you’re really offering with your loyalty programme, and get the most out of your investment.

QMS NZ accelerates digital-first strategy with 19 new Auckland sites

  • Advertising
  • October 15, 2018
  • StopPress Team
QMS NZ accelerates digital-first strategy with 19 new Auckland sites

QMS NZ has announced an exclusive long-term strategic partnership with iSEE Digital, marking a significant step change in the New Zealand digital out-of-home landscape.

Read more

'Off with his head!': Pop-up Globe launches latest season

  • Advertising
  • October 12, 2018
  • StopPress Team
'Off with his head!': Pop-up Globe launches latest season

The Pop-up Globe has launched its latest season with a series of creative campaigns, the first touting Richard III as a serial killer.

Read more

Movings/Shakings: 12 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 12, 2018
  • StopPress Team
Movings/Shakings: 12 October

Industry happenings at Clemenger BBDO Wellington, Colenso BBDO, Ogilvy and Acquire.

Read more

Chur bro! The Warehouse launches a uniquely Kiwi Scrabble edition

  • Advertising
  • October 12, 2018
  • StopPress Team
Chur bro! The Warehouse launches a uniquely Kiwi Scrabble edition

The Warehouse has launched a 'Sweet As' campaign with familiar Kiwi legends for the new Scrabble edition, via DDB New Zealand.

Read more

Rufus Chuter and Kris Hadley launch new agency, Together

  • Agency
  • October 11, 2018
  • Caitlin Salter
Rufus Chuter and Kris Hadley launch new agency, Together

Former FCB Media managing director Rufus Chuter has joined forces with former OMD chief digital officer Kris Hadley to launch a new strategy, technology and media management agency, Together.

Read more
Streaming ahead – TVNZ OnDemand reaches record high
Sponsored content

Streaming ahead – TVNZ OnDemand reaches record high

TVNZ OnDemand has achieved a record 102 million streams in the last 12 months – the equivalent of every New Zealander streaming over 20 episodes of Shortland Street a year.*

The Warehouse Group's Michelle Anderson on the changing times

  • Marketing
  • October 10, 2018
  • StopPress Team
The Warehouse Group's Michelle Anderson on the changing times

The Warehouse Group's chief digital officer Michelle Anderson is an experienced marketer with years of experience on the group's different brands. As one of this year's TVNZ-NZ Marketing Awards 'Marketer of the Year' finalists, we spoke with her about how The Warehouse Group's approach to marketing has changed and the lessons learned along the way.

Read more

Designing for a university: Raph Roake shares his transition into the industry

  • Idealog
  • October 9, 2018
  • Findlay Buchanan
Designing for a university: Raph Roake shares his transition into the industry

Raph Roake represents one of many young talents in the design community who won accolades at the 2018 Best Awards. His work, ‘C.O.C.A Exposure Brand Identity and Website’ created alongside fellow students – Luke Hoban and Jeremy Hooper – was awarded two golden pins for student graphic and student interactive. And his solo project, ‘All design is a political act’, gained a silver in student graphic. Since these projects, Roake has stepped inside a few studios – Strategy Creative in Wellington and Inhouse in Auckland – and continues to craft his personal work during his spare time. Roake joins us over a measly cup of cold coffee to hear about the tensions and learnings from his transition into studio walls.

Read more
How do New Zealand's top marketers cope under pressure?
Sponsored content

How do New Zealand's top marketers cope under pressure?

As the sponsor of the TVNZ-NZ Marketing 'Marketer of the Year', Energi thought it would ask the candidates how they are coping with today’s ‘Always On’ working lifestyle.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit