2011 is the anniversary of 100 years of radio in New Zealand and to mark this auspicious occasion Clemenger BBDO and Radio New Zealand launched the 'Sounds Like Us' campaign, which asked Kiwis to create a radio design that captured any aspect of New Zealand culture from the past 100 years. But to inspire the masses, it came up with a few radio designs of its own and these outstanding sonic/visual creations were good enough to take home a gold Axis in Design.
Silver went to DDB Group New Zealand for its Catalogue & Tee Shirt Folding Machine for client AS Colour.
Colenso BBDO picked up the bronze for its 'A Rubbish Idea' campaign for Auckland City Council and Heart of the city. The campaign involved turning something that would ordinarily be quite ugly—rubbish—into something a little easier on the eye. Flowerbeds were created on rubbish hotspots to discourage dumping and Auckland businesses were educated on rubbish disposal and given a kit, which included some floral-designed rubbish bags.