Dentsu Aegis claims the Air New Zealand media account—UPDATED

  • Media
  • March 16, 2017
  • StopPress Team
Dentsu Aegis claims the Air New Zealand media account—UPDATED

StopPress understands Air New Zealand has appointed its media account across Australia and New Zealand to the Dentsu Aegis Network, bringing an end to the long-winded pitch process stretching back to September

This sees the account moving on from incumbent OMD, which alongside PHD and Carat (part of the Dentsu Aegis Network) slogged it out during the final stages of the pitch for what is one of the biggest accounts in the country.   

AdNews in Australia first speculated that Dentsu Aegis was set to be appointed to the account two weeks ago, and these rumours were confirmed to be true yesterday by two separate agency sources in the local market.

Air New Zealand previously worked with separate agencies in Australia and New Zealand—PHD and OMD, respectively—but this move consolidates the whole trans-Tasman account with the Dentsu Aegis Network.    

A source has revealed that the account will be managed by Carat in the local market and by Vizeum in Australia.*  

StopPress contacted Dentsu Aegis but the team refused to comment, recommending instead that we contact the Air New Zealand public affairs team directly.

Yesterday, we contacted Air New Zealand, but we are yet to receive a comment. 

Air New Zealand has so far kept its cards quite close to its chest, revealing very little about the pitch. 

This win comes off the back of a good year for Dentsu Aegis, with the agency also celebrating the wins of Fletcher Building and Les Mills in 2016.

This story will be updated as more information becomes available.  

UPDATE: Air New Zealand has confirmed that Dentsu Aegis has been chosen as its media agency across Australia and New Zealand.

*This information was added after original publication of the story.  

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