Dentsu Aegis claims the Air New Zealand media account—UPDATED

  • Media
  • March 16, 2017
  • StopPress Team
Dentsu Aegis claims the Air New Zealand media account—UPDATED

StopPress understands Air New Zealand has appointed its media account across Australia and New Zealand to the Dentsu Aegis Network, bringing an end to the long-winded pitch process stretching back to September

This sees the account moving on from incumbent OMD, which alongside PHD and Carat (part of the Dentsu Aegis Network) slogged it out during the final stages of the pitch for what is one of the biggest accounts in the country.   

AdNews in Australia first speculated that Dentsu Aegis was set to be appointed to the account two weeks ago, and these rumours were confirmed to be true yesterday by two separate agency sources in the local market.

Air New Zealand previously worked with separate agencies in Australia and New Zealand—PHD and OMD, respectively—but this move consolidates the whole trans-Tasman account with the Dentsu Aegis Network.    

A source has revealed that the account will be managed by Carat in the local market and by Vizeum in Australia.*  

StopPress contacted Dentsu Aegis but the team refused to comment, recommending instead that we contact the Air New Zealand public affairs team directly.

Yesterday, we contacted Air New Zealand, but we are yet to receive a comment. 

Air New Zealand has so far kept its cards quite close to its chest, revealing very little about the pitch. 

This win comes off the back of a good year for Dentsu Aegis, with the agency also celebrating the wins of Fletcher Building and Les Mills in 2016.

This story will be updated as more information becomes available.  

UPDATE: Air New Zealand has confirmed that Dentsu Aegis has been chosen as its media agency across Australia and New Zealand.

*This information was added after original publication of the story.  

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StopPress Podcast #7: Peter Field, advertising effectiveness expert

  • Podcast
  • March 24, 2017
  • Damien Venuto
StopPress Podcast #7: Peter Field, advertising effectiveness expert

Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of CAANZ and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.

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Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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TSB Bank shines a light on New Zealand's dedicated lifeguards

  • Advertising
  • March 23, 2017
  • StopPress Team
TSB Bank shines a light on New Zealand's dedicated lifeguards

March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

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  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

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