Dentsu Aegis claims the Air New Zealand media account—UPDATED

  • Media
  • March 16, 2017
  • StopPress Team
Dentsu Aegis claims the Air New Zealand media account—UPDATED

StopPress understands Air New Zealand has appointed its media account across Australia and New Zealand to the Dentsu Aegis Network, bringing an end to the long-winded pitch process stretching back to September

This sees the account moving on from incumbent OMD, which alongside PHD and Carat (part of the Dentsu Aegis Network) slogged it out during the final stages of the pitch for what is one of the biggest accounts in the country.   

AdNews in Australia first speculated that Dentsu Aegis was set to be appointed to the account two weeks ago, and these rumours were confirmed to be true yesterday by two separate agency sources in the local market.

Air New Zealand previously worked with separate agencies in Australia and New Zealand—PHD and OMD, respectively—but this move consolidates the whole trans-Tasman account with the Dentsu Aegis Network.    

A source has revealed that the account will be managed by Carat in the local market and by Vizeum in Australia.*  

StopPress contacted Dentsu Aegis but the team refused to comment, recommending instead that we contact the Air New Zealand public affairs team directly.

Yesterday, we contacted Air New Zealand, but we are yet to receive a comment. 

Air New Zealand has so far kept its cards quite close to its chest, revealing very little about the pitch. 

This win comes off the back of a good year for Dentsu Aegis, with the agency also celebrating the wins of Fletcher Building and Les Mills in 2016.

This story will be updated as more information becomes available.  

UPDATE: Air New Zealand has confirmed that Dentsu Aegis has been chosen as its media agency across Australia and New Zealand.

*This information was added after original publication of the story.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The great Facebook News Feed change: what you need to know

  • Voices
  • January 18, 2018
  • Michael Fuyala
The great Facebook News Feed change: what you need to know

Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media's head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.

Read more
features

Stoppies 2017: Vogel's brings Campaign of the Year to its table

Last year saw Vogel's roll out its first TV campaign in a decade, and it was worth the wait. 'What do you bring to the ...

topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
voices

Movings/Shakings: 16 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 16, 2018
  • StopPress Team
Movings/Shakings: 16 January

Industry happenings at 95bFM, MediaWorks, APN Outdoor, Radio New Zealand, Pead PR, Energi, Discovery Communications and NZME.

Read more
Sponsored content

Inside Black Hands: Revisiting one of New Zealand's most notorious murders

For 20 years the David Bain Family Murders have captured New Zealand’s imagination and now they're doing so in a 10-part podcast series that dives ...

Year in Review: Erik Hay, Little Giant

  • Year in Review
  • January 12, 2018
  • Erik Hay
Year in Review: Erik Hay, Little Giant

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Erik Hay, creative director at Little Giant, has to say.

Read more

Year in Review: Nick Vile, Adshel

  • Year in Review
  • January 11, 2018
  • Nick Vile
Year in Review: Nick Vile, Adshel

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Nick Vile, general manager of Adshel New Zealand, has to say.

Read more

Year in Review: Brian Slade, Insight Creative

  • Year in Review
  • January 10, 2018
  • Brian Slade
Year in Review: Brian Slade, Insight Creative

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Brian Slade, creative director at Insight Creative, has to say.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit