...as a 'hostage drama' unfolds between DDB and Colenso, Waxeye gets Carter, Aegis names its regional big cheese, King St advertising's Chris Williams gets some media traction with his Rugby World Cup song, Wellington's soon-to-open Le Cordon Bleu school finds its main man and Donovan Boyd adds an account manager.
Eye for an eye...
Just last week it was announced that one of DDB's top creative teams James Tucker and Simon Vicars were upping sticks from DDB for Colenso. And now Colenso's group account director Angela Watson is balancing out the equation and moving to DDB as group business director on NZ Lotteries, replacing Aimee McCammon, who is leaving to start a family.
Watson spent six years at Saatchi & Saatchi Wellington and ten years at Saatchi & Saatchi Auckland before moving to Colenso, where she has led the Frucor team for the past five years and more recently handled the DB Export business.
"She's a fantastic suit and one of the best I have ever had the pleasure of working with. She has had a huge cultural influence at Colenso and the team here are all super sorry to see her go, but we also wish her nothing but the best at DDB," says managing director Nick Garrett. "We'll hire a couple of limos with tinted windows and the hostage swap will happen at an undisclosed location sometime in the beginning of July."
Rachel Turner has also joined DDB as a senior account director on the Cadbury team. She cut her teeth at Saatchi & Saatchi Auckland before making the move to Ogilvy and has spent the past four and a half years at Colenso.
Karla Fisher has started as new senior account director on McDonald’s. She started out at Mojo Sydney, followed by Massive Interactive, Saatchi & Saatchi Auckland and most recently as an account director at Colenso.
And Ian Hulme rounds out the new hires, joining RAPP Tribal as a senior digital planner. He has been with AIM Proximity since August 2006, initially joining the Clemenger Group as a technology planner with Proximity iD. He has worked with Nike, Vodafone, Air New Zealand, Fonterra and New Zealand Post.
Waxeye has added a new weapon to its animation arsenal and it’s Axis Award-winning animation director Paul Carter.
Carter is a veteran of the animation industry and has spent the past 15 years at FAT and then Kaleidoscope. In that time he has created work for the likes of Vodafone, Bank of New Zealand, Air New Zealand, V and TVNZ.
He is now reunited with former FAT colleague, and Waxeye co-founder Paul Scott-James.
“Every good studio needs a redhead and in Paul we have that man”, says Scott-James. “His technical skills mean we’ll be able to deliver on even bigger and better animation and visual effects projects for clients in the future”.
Littlefield joined the Mitchell Communication Group in December 2007 as chief operating officer and he became COO of Aegis Media Pacific following the acquisition of Mitchell by Aegis Group in November 2010. He will continue to report to chairman Harold Mitchell and deputy chairman Stuart Mitchell.
“With Luke as COO of the Mitchell Communication Group and more recently Aegis Media Pacific for the past 31⁄2 years, we have consistently grown and maintained our number one market position in the region," says Harold Mitchell. “Since our merger with Aegis Media last year, we have consolidated the 26 businesses which are now part of our group. We are by far the biggest single communications group in the region, representing close to a quarter of all advertising dollars spent by agencies in the market and have not lost a major client to our competitors in recent years.”
Littlefield believes there is enormous potential for further growth both locally and amongst its global clients.
"Recent highlights for our business include the continued rapid pace of growth in our digital businesses, market share growth in the key markets of Perth and Brisbane and a steady increase in the number of clients taking advantage of our diversified service offering across numerous marketing communications disciplines.
“There are exciting times ahead as we look to introduce Aegis Media’s world brands in the local market, including media agency Vizeum which we expect to have a significantly greater presence here in the future. I’ll continue to work with Harold, Stuart, the executive management team and all Aegis Media Pacific staff to keep our company firmly at the forefront of the media and marketing industries here.”
Sing when you're winning
King St advertising's Chris Williams and Chris Martin, ex-creative director from Clemenger BBDO in Wellington, joined forces recently to create a song to promote the real magic of being at the Rugby World Cup. And, after sending out the song last week, Williams ended up on the front page of the Waikato Times.
It was produced by Regan McKinnon from The Porch Recording studio and it’s already had a bit of radio play. Williams is also promoting it on Facebook and the Dominion Post has also picked it up.
So, if you like a bit of rugby in your music, the song is available for free download on http://www.middleman.co.nz
Le Cordon Bleu New Zealand Institute has taken a step closer to its goal of being home to 500 students each year, with the appointment of its director international business, Guy Pascoe.
Pascoe is well known in the international education sector and well versed in representing Wellington and New Zealand off-shore, which provides a distinct advantage as a significant proportion of students are expected to be from international markets.
Originally from Christchurch, he has worked in schools around the world and lived in Japan, Honduras, Canada and the UK. Prior to joining Le Cordon Bleu New Zealand he worked with economic development agency, Grow Wellington as education sector manager, where he was responsible for developing innovative strategies to grow the region's export education potential.
"His knowledge of marketing Wellington and New Zealand as a study destination combined with his know-how in developing commercial opportunities gives him a unique perspective and well placed to drive our international recruitment strategy," says institute director, Cath Hopkin.
While he expects China, India and South Korea to be a major source of students, he also thinks there are opportunities in less traditional markets. “We believe the Institute will have appeal to a wide range of audiences and are really keen to maintain a diverse mix of students” he says. “It’s important for us to get the balance right, so that we become known as a truly international school”. A small number of students from New Zealand are expected, and he says part of the planning being done includes the possibility of Scholarships for New Zealand students.
The culinary school, which will be based in Cuba St, is still another 12 months from opening, but enquiries are already coming in. “Just today I had a phone call from an Australian guy who is studying at Le Cordon Bleu in Paris, wanting to transfer to Wellington next May. He was worried about missing out if he didn’t get his name down now. Here’s hoping he’s right about demand”.
Le Cordon Bleu has 40 schools in 20 countries worldwide.
DonovanBoyd PR has appointed Alice Baker as account manager, moving across from Professional Public Relations. She has a Bachelor in Communication Studies (public relations major, journalism minor) from Auckland University of Technology. She will work across a variety of DBPR clients from motor industry, telecommunications to well known consumer brands.