Tui thrives on taking a slightly different approach to events or issues of national significance. So it's not surprising to see a cheeky rugby-related billboard erection from the trickster beer brand that demonstrates the extent of Kiwis' hospitable nature.
Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.