'Dear America, please vote': Kiwi creative exports Ben Polkinghorne and Scott Kelly raising funds to launch US election campaign

  • Advertising
  • October 14, 2016
  • Damien Venuto
'Dear America, please vote': Kiwi creative exports Ben Polkinghorne and Scott Kelly raising funds to launch US election campaign

Former Colenso creatives Ben Polkinghorne and Scott Kelly (now at Weiden+Kennedy in London) have launched a slightly unconventional crowd-funding initiative, called Dear America.

The pair is looking to raise funds to launch a TV ad in a US state with low voter turnout.

“This is born out of the frustration around this being the single biggest decision in the world at the moment, and about the entire world not having a say,” says Polkinghorne.

“Without getting too cheesy, Scott and I believe ideas can change things for the better. We don't know if this will work, but we were sick of just feeling like we were standing on the sidelines as such a big thing was happening in the world. We felt powerless. We were looking for an idea that could have an impact and we finally cracked what we think is a super interesting idea, less than a month out from the election.”

Polkinghorne explains that the aim is not to push one candidate or the other but rather to ensure that as many Americans as possible exercise their right to vote.

At the last US election, 38.2 percent of eligible adults did not vote in the election, which is somewhat disconcerting given how much influence the US has over the rest of the world.

Polkinghorne says that while the rest of the world might not be able to vote in the US elections, the rest of the world can play a role in encouraging as many Americans as possible to cast a ballot at what is turning into a very important election for everyone on the planet.

“It's fairly ambitious,” he admits. “And I know every man and his dog is doing something at the moment, but I think we're different.” 

The crowd-funding initiative is currently hosted on Indiegogo with a flexible goal of £8,000.

"We’re starting small but dreaming big," Polkinghorne says.  

"Our goal of £8,000 will pay for 30 ads running in off-peak time in a single state. We’ve picked Nevada where 42.8 percent of voters didn’t vote in the 2012 election. Not only that, but it’s an important swing state."

All money raised will go toward buying media, with the team behind the initiative footing the production costs.  

At the time of publishing, £130 had been contributed to the initiative.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit