DDB wins Ad of the Month with steamy Shat

  • Awards
  • June 7, 2013
  • StopPress Team
DDB wins Ad of the Month with steamy Shat

Nostalgia and geeky heroics combine to give DDB New Zealand May's Ad of the Month Award from newspaper industry body News Works.

The print ad features William Shatner in his defining role as the ever-charming and always dangerous Captain James T. Kirk, from the '60s show Star Trek. The ad promotes Sky TV's latest channel Jones, which is airs nostalgia shows such as Star Trek, Cheers and The A Team – following succesful similar formats from overseas cable and satellite networks.

The Shatner ad – along with two others featuring TV badasses Chuck Norris and Mr T – gives DDB five points plus a bonus point for notable copywriting. The win puts DDB at the top of the Agency League Table – a point ahead of Whybin\TBWA and five points ahead of Colenso, Ogilvy and Doublefish.

The branding for Jones was done by Brandspank, which won the pitch for the brand elements across TV, digital and print.

For its effort the DDB team get a $250 cash prize, along with an entry into Newswork's Newspaper Ad of the Year awards which has a $10,000 prize.

Credits:
Executive creative director: Andy Fackrell
Creative director: Chris Schofield
Art director: Zac Lancaster
Copywriter: Tom Cunliffe
Account director: Danielle Richards
Account manager: Katya Frolova
Planner: Craig McLeod

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit