Nostalgia and geeky heroics combine to give DDB New Zealand May's Ad of the Month Award from newspaper industry body News Works.
The print ad features William Shatner in his defining role as the ever-charming and always dangerous Captain James T. Kirk, from the '60s show Star Trek. The ad promotes Sky TV's latest channel Jones, which is airs nostalgia shows such as Star Trek, Cheers and The A Team – following succesful similar formats from overseas cable and satellite networks.
The Shatner ad – along with two others featuring TV badasses Chuck Norris and Mr T – gives DDB five points plus a bonus point for notable copywriting. The win puts DDB at the top of the Agency League Table – a point ahead of Whybin\TBWA and five points ahead of Colenso, Ogilvy and Doublefish.
The branding for Jones was done by Brandspank, which won the pitch for the brand elements across TV, digital and print.
For its effort the DDB team get a $250 cash prize, along with an entry into Newswork's Newspaper Ad of the Year awards which has a $10,000 prize.
Executive creative director: Andy Fackrell
Creative director: Chris Schofield
Art director: Zac Lancaster
Copywriter: Tom Cunliffe
Account director: Danielle Richards
Account manager: Katya Frolova
Planner: Craig McLeod