DDB takes home Newspaper Ad of the Year for the third year in a row

  • Advertising
  • October 1, 2015
  • StopPress Team
DDB takes home Newspaper Ad of the Year for the third year in a row

The 2015 Newspaper Advertising Awards last night saw DDB head home $10,000 richer for nabbing the top award for its BMW ‘reverse April Fool’s’ ad, with Ogilvy & Mather’s ad for Rebel Sport’s ‘Big Kahuna’ coming in as the runner up.

Now in its 10th year, the Newspaper Advertising Awards, run by News Works, are designed to encourage a new generation of creative to think differently about newspaper advertising.

DDB’s winning ad saw it tackling an anti-April Fool’s prank. It ran an ad in the Herald as an “April Fool’s special” stating BMW would supply the first person to trade in their car and bring the April Fool’s ad coupon along to a BMW dealership with a brand new BMW.

It was Tianna Marsh who was lucky (or gullible) enough to get there first in her 15-year-old Nissan Avenir and was rewarded with a $50,000 BMW Series 1 in exchange for the old station wagon.

The BMW ad was highly praised by the international judge, Colin Jeffery of David&Goliath who said: “Congratulations, this was by far my favourite idea of the bunch. Sure we’ve seen lots of April Fools’ Day ads over the years, but this is the first “reverse” April Fools’ idea I’ve ever seen. There’s a level of complexity associated with it that I really like. Original, highly effective and a great use of the medium. Well done.”

DDB CEO Justin Mowday says winning the Newspaper Ad of the Year for the third year in a row is just awesome. "It's a real credit to our creative teams who are not only producing bold and award-winning campaigns with new digital media, but also showing just how powerful print can be with a great idea.”

It also won the 'Best Topical' category award.

Ogilvy & Mather was runner up for its ‘Big Kahuna’ ad for which it won Newspaper Ad of the Month in February this year.

DDB also came third place for its Speight’s ‘Father’s day’ ad encouraging Speight’s drinkers to have a beer with their old man.

Last year DDB's win illustrated the greatest ideas don’t always have to be complicated, the judges awarded the gong to DDB for its simple VW print ad that drew attention to a Beetle sale.

The year before, in 2013, it won for its ‘Demand equal pay’ advertisement for the YWCA promoting equal pay for women.

The category winners include FCB for 'Best Craft - Art & Best Craft - Copy' for The Devil's Chair created for NZI as well as 'Best Digital & Media Thinking' for its Sideline Challenge for Sony.

Special Group won 'Best News Brand Campaign' for 'Play the Bridge' executed for 2degrees.

A Highly Commended award for 'Best Craft - Copy' went to Colenso BBDO for 'How M&M's saved countless lives' for M&M's

A Highly Commended award for 'Best Topical' went to Y&R for its 'Love from Land Rover' campaign for Land Rover.

A Highly Commended award for 'Best Digital' went to Special Group for its online mobile plan calculator for 2degrees.

'Best Media Thinking' runner up went to Spark PHD and NZME for ANZ's Dream Big campaign.

Highly Commended in the same category went to Saatchi & Saatchi New Zealand for the Auckland Lantern Festival for ASB.

'Best News Brand Campaign' runner up went to OMD for its work for Tourism Australia.

Highly Commended in the same category went to Special Group for its Smirnoff #PurePotential campaign.

All qualifying advertisements had appeared in a New Zealand newspaper between July 1 2014 and June 1 2015 and were automatically entered into the competition for winning Newspaper Ad of the Month.

Credits and category winners:

2015 Ad of the Year

Client: BMW – Reverse April Fools

Agency: DDB

Chief Creative Officer: Damon Stapleton

Creative Director: Shane Bradnick

Art Director: James Conner

Copywriter: Christie Cooper

Account Director: Paula Brown

Managing Partner: Elizabeth Beatty

DDB Group – General Manager: Kathy Gieck Mang

Mango/DDB Group – Account Director: Katie Walton

Head of Media Relations: Kate Carter Mango/DDB Group

Two heads – Director: James Anderson

Print Producer: Andy Robilliard

2015 Ad of the Year runner-up

Client: Rebel Sport – Big Kahuna

Agency: Ogilvy & Mather

Creative Director: Rupert Hancock

Creative Group Head: Darran Wong-Kam

Designer: Jamie Wright

2015 Ad of the Year Third

Client: Speight’s – Father’s Day

Agency: DDB

Chief Creative Officer: Damon Stapleton

ECD: Shane Bradnick

Creatives: Rory McKechnie/Adam Thompson

Designers: Gordon Moir/Amanda Summersby

Best Craft: Art & Best Craft - Copy

Client: NZI – The Devil’s Chair

Agency: FCB New Zealand

Regional Executive Creative Director: James Mok

Executive Creative Director: Tony Clewett

Senior art director: Kelly Lovelock

Senior copywriter: Hywel James

Head of Craft: Nick Smith

Retoucher: Jo Bayliss

Mac Operator: Anton Mason

Group Account Director: Toby Sellers

Account Director: Michelle Koome

Head of Content: Pip Mayne

Producer: Amanda Langkilde

Producer: Michelle Richards (IDC)

Photography: Troy Goodall (IDC)

Planner: David Thomason

Best Topical

Client: BMW – Reverse April Fools’

Agency:  DDB

Chief Creative Officer: Damon Stapleton

Creative Director: Shane Bradnick

Art Director: James Conner

Copywriter: Christie Cooper

Account Director: Paula Brown

Managing Partner: Elizabeth Beatty

Mango/DDB Group – General Manager: Kathy Gieck

Account Director: Katie Walton Mango/DDB Group

Head of Media Relations: Kate Carter Mango/DDB Group

Director: James Anderson (Two heads)

Print Producer: Andy Robilliard

Best Digital & Best Media Thinking

Client:  Sony – Sideline Challenge

Agency:  FCB New Zealand

Regional Executive Creative Director: James Mok

Executive Creative Director: Tony Clewett

Creatives: Kevin Walker & Melina Fiolitakis

Group Account Director: Toby Sellers

Account Director: Michelle Koome

Head of Craft: Nick Smith

Designer: Michael Braid

Retoucher: Anton Mason

Mac Operator: Bex Wells

Media Planner/Buyers: Sarah Bymolt, Duncan Timlin

Senior Digital Producer: Haydn Thomsen, James McMullan

Digital Designer: Liz Low

Digital Campaign Manager: Lucy Leckie

Digital Director: Kate Grigg

Best News Brand Campaign

Client: 2degrees – Play the Bridge

Agency: Special Group

Creative Partner: Tony Bradbourne

Creative Partner: Rob Jack

Managing Partner: Michael Redwood

Senior Planner: Claire Beatson

Senior Account Director: Samantha Parsons

Account Director: Stu Mallarkey

Project Manager: Jessica McColl

Head of Production: Nigel Sutton

Producer: Rebecca Casey

Designer: Andre Caraco

Studio Manager: Gavin Le Claire

Special Mentions

Best Craft – Copy (Highly Commended)

Client:  M&M’s ‘How M&M’s saved countless lives’

Agency: Colenso BBDO

Best Topical (Highly Commended)

Client: Land Rover, Agency: Y&R

Best Digital (Highly Commended)

Client: 2degrees – Calculator, Agency: Special Group

Best Media Thinking (Runner Up)

Client: ANZ Dream Big

Agency: SparkPHD & NZME.

Best Media Thinking (Highly Commended)

Client: ASB – Auckland Lantern Festival

Agency: Saatchi & Saatchi New Zealand

Best News Brand Campaign (runner up)

Client:  Tourism Australia

Agency: OMD

Best News Brand Campaign (Highly Commended)

Client:  Smirnoff #PurePotential

Agency: Special Group

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