DDB took a summer quinella by winning both the December and January rounds of the newspaper ad of the month comp with its YWCA and VW ads. And now it's claimed yet more Beetle/paper-related victory with a classified ad to promote its Beetling campaign.
Classifieds have had it pretty tough over the past few years and the rivers of gold have well and truly dried up. But the judges— Ben Chandler, Federation; Joe Holden, Big Communications; Greg Taylor, Ballantyne Taylor; and Andy Hollis, Platform 29—said the ad showed how “press does support campaigns well" and that this was a "good part of an integrated campaign that builds on social.”
Speaking of creative ways to use the newspapers, here are a few good’uns from a round the world.The winning Ad of the Month creative team will receive $250 cash with the ad sponsored by News Works NZ into the 2013 Axis Awards. And it’s also a finalist in the e 2012/13 $10,000 Newspaper Ad of Year competition.
Check out all the finalists and enter your stuff here.
Agency – DDB Group New Zealand
Client – VW
Executive Creative Director: Andy Fackrell
Creative Director: Gavin Siakimotu
Creative Director: Natalie Knight
Creative: Kevin Bachtiar
Creative: Sasha Arandelovic
Group Business Director: Scott Wallace
Account Director: Susie Darling
Account Manager: Lara Christie
Account Executive: Ellie Hackshaw
Account Executive: Kamilla Harker
Producer: Nick Conetta
Mac Op: Amelia Wong