With one month to go until the KidsCan National Mufti (or fancy dress) Day, DDB has laid down the challenge to its staff, clients and other agencies who might be interested to go 'double denim bogan' for the cause.
"All the donations go toward Kiwi kids living in poverty, so it’s a brilliant cause and an issue in New Zealand that astounds us, and something we can directly do something about,” says DDB chief executive Justin Mowday.
Here's a taste of the horror DDB's theme will bring:
Mowday has also challenged other agencies to get involved in the cause by dressing up, either as double denim bogans or in their own theme.
An estimable team of judges at StopPress will also lend a hand by selecting the best dressed folk from adland for this year's event (send your photos to firstname.lastname@example.org).
Other business organisations are also getting involved this year, with RDT Pacific donning superhero constumes, Johnson & Johnson going hipster, and an uncharacteristically loose Crown Law Office giving its staff free rein.
As is to be expected, the KidsCan staff will also be getting involved.
"The KidsCan team will be dressing up as their favourite rock stars (with face paint) and I’m challenging businesses across New Zealand to dress fancy for the kids,” says KidsCan chief executive Julie Chapman.
Time is running out to brighten a child’s future this National Mufti Day, so if interested, register on the KidsCan website.