After a record 3647 entries, the 55 jury members for Spikes Asia have released the shortlists for Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital, Mobile and Film. And DDB NZ is at the front of the Kiwi pack with 15 nominations, with Colenso BBDO close behind on eight. DDB's Share the Joy and Coastguard campaigns, and Colenso's Pedigree Adoption Drive and Levi's Rear View Girls were the most nominated campaigns.TBWA\ earned two nods in the film category for its All Blacks papier mache and Wool Black work, while Naked got two for the Powerade challenge in media and DraftFCB got one for the Mini Carmonica in the promo and activation section.
There were no nominations for Kiwi agencies in the mobile, outdoor, print, or PR categories.
UPDATE: The film craft finalists include three for The Sweet Shop, and one apiece for Cirkus, Thick as Thieves and DDB/Goodlife films.
In the integrated category, DDB's Believe for Steinlager and Cadbury's Share the Joy made it through but there was nothing for the print and poster craft category.
The Young Spikes Integrated Competition kicked-off yesterday with teams having to create a campaign in just 48 hours for the Singapore Red Cross and the Young Spikes Media Competition also started with teams creating an innovative media strategy for the Breast Cancer Foundation.
- Print & Poster Craft Shortlist - SA2011
- Integrated_Shortlist - SA2011
- FilmCraft Shortlist - SA2011