EightyOne Creative and David Reid Homes have teamed up to show prospective home builders that their dream home starts with a blank piece of paper.
"From that single blank page we would show a house grow and change until it would seamlessly turn into the home of someone's dreams," says account lead Jo Lewis. "We wanted to show the process of designing a house with David Reid Homes as an effortless process with an impeccable level of craftsmanship."
While home-building is often presented an onerous task reserved only for an elite few, the campaign aims to show that David Reid Homes can lead the client through the entire process, ensuring that every request is brought to fruition.
Although the execution seems simple on the surface, the creative team at EightyOne worked closely with the team at National Park to produce hundreds of paper models for the video clip.
Client: David Reid Homes
Chief Executive: Ben Allen
Business Development Manger: Rene Genet
Producer: Juliet Dreaver
Production House: National Park Studios
Directors: Toby Donald and Paul Neason