Daredevils, crowd art, men in slow motion and psychic chickens

  • TVC
  • September 13, 2011
  • Ben Fahy

Youtube Video

Who's it for: NZ Lotteries/Big Wednesday by DDB NZ and Finch Company

Why we like it: The super rich, with their elaborate fountains, large mansions, fancy cars and salmon sweater/salmon polo shirt/salmon pant outfits, are actually quite comical. And the new Big Wednesday ad references this with a great new ad that's reminiscent of the hugely popular Instant Kiwi ad.

Youtube Video

Who's it for: Adidas by TBWA\ and Film Construction

Why we like it: It hasn't been the best few months for Adidas. And the jersey debacle has undoubtedly taken some shine off its sponsorship of the All Blacks in this most important of years. But it's hoping everyone's got short memories, because it's released a pretty solid new spot for the Stand in Black campaign.

Youtube Video

Who's it for: ANZ by DDB NZ and Thick as Thieves

Why we like it: The end result of the big, difficult Welcome the World project is undoubtedly a slightly bitter pill to swallow for DDB, which lost the account to TBWA\ and now has put up with a smarmy Australian/American mindreader as the bank's frontman. But an experiential campaign of this scale—with this level of popularity—is a pretty good way to go out.

Youtube Video

Who's it for: TAB by Sugar and 8com

Why we like it: After Paul the Octopus brought pyschic animals to the attention of the masses, Richie McCow, Sonny Wool Williams and a clairvoyant Kiwi have all been used to try and predict results of the rugby. And the TAB is even getting in on the act with its 'prediction chicken'.

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold
features

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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